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Applying Corporate Political Activity (CPA) analysis to Australian gambling industry submissions against regulation of television sports betting advertising

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  • Linda Hancock
  • Natalie Ralph
  • Florentine Petronella Martino

Abstract

Aims: This research aimed to assess the application to the gambling industry, of Corporate Political Activity (CPA) analysis previously developed from public health research on tobacco industry interactions with political institutions and previously applied to the alcohol industry, but not the gambling industry. Background: A growing body of literature has confirmed how public interest outcomes are frequently opposed by vested interests. This research focused on gambling industry submissions to a 2013 Australian Parliamentary inquiry into sports betting advertising. Gambling advertising became highly controversial following deregulation of sports betting advertising in Australia subsequent to the 2008 Australian High Court Betfair challenge. The dramatic increase in gambling advertising during sporting event broadcasts at children’s viewing times and on new interactive technology, sparked public concerns. A series of national regulatory reviews followed and the gambling industry was actively involved in opposing further regulation. Method: The research used a corporate political activity (CPA) framework of analysis developed by UK tobacco public health researchers, which identified strategies and tactics used internationally by the tobacco industry, to broker pro-tobacco public policy outcomes. Testing the application of this CPA framework to gambling pro-industry strategies/tactics, this research focused on gambling industry submissions to the 2013 Australian Parliamentary Committee Inquiry. Results: Like the tobacco industry, the research found the gambling industry used identified strategies and tactics, some new tactics and a new strategy of ‘Corporate Social Responsibility’, promoting ‘responsible’ industry practices and pre-emptive establishment of internal ‘responsibility’ units/practices. Despite public concerns regarding sports betting advertising, the gambling industry reinforced individual choice/blame for harms and claimed it acted responsibly. It did this using strategies identified in the tobacco industry CPA framework: information strategy (and shaping the evidence base); financial incentive strategy; constituency building strategy; policy substitution strategy; legal strategy; and constituency fragmentation and destabilization strategy. Conclusion: Similar to the CPA analysis applied to tobacco and alcohol industries, the research demonstrated the usefulness of the CPA taxonomy for analyzing and documenting pre-emptive industry policy strategies and tactics, exposing gambling industry efforts to maintain industry self-regulation via voluntary codes and avoid more government regulation. Cross-sectoral application of the framework signals great potential for use of CPA by policymakers and public health advocates as a tool in the analysis of corporate industry arguments/discourses.

Suggested Citation

  • Linda Hancock & Natalie Ralph & Florentine Petronella Martino, 2018. "Applying Corporate Political Activity (CPA) analysis to Australian gambling industry submissions against regulation of television sports betting advertising," PLOS ONE, Public Library of Science, vol. 13(10), pages 1-21, October.
    • Handle: RePEc:plo:pone00:0205654
    DOI: 10.1371/journal.pone.0205654
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    References listed on IDEAS

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    1. Gary Fooks & Anna Gilmore & Jeff Collin & Chris Holden & Kelley Lee, 2013. "Erratum to: The Limits of Corporate Social Responsibility: Techniques of Neutralization, Stakeholder Management and Political CSR," Journal of Business Ethics, Springer, vol. 112(2), pages 367-367, January.
    2. Gary J Fooks & Anna B Gilmore & Katherine E Smith & Jeff Collin & Chris Holden & Kelley Lee, 2011. "Corporate Social Responsibility and Access to Policy Élites: An Analysis of Tobacco Industry Documents," PLOS Medicine, Public Library of Science, vol. 8(8), pages 1-12, August.
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    5. Florentine Petronella Martino & Peter Graeme Miller & Kerri Coomber & Linda Hancock & Kypros Kypri, 2017. "Analysis of Alcohol Industry Submissions against Marketing Regulation," PLOS ONE, Public Library of Science, vol. 12(1), pages 1-22, January.
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    8. Gary Fooks & Anna Gilmore & Jeff Collin & Chris Holden & Kelley Lee, 2013. "The Limits of Corporate Social Responsibility: Techniques of Neutralization, Stakeholder Management and Political CSR," Journal of Business Ethics, Springer, vol. 112(2), pages 283-299, January.
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    2. Maria Margarida Paixão & Mélissa Mialon, 2019. "Help or Hindrance? The Alcohol Industry and Alcohol Control in Portugal," IJERPH, MDPI, vol. 16(22), pages 1-10, November.

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