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Being in a “Green” Building Elicits “Greener” Recycling, but Not Necessarily “Better” Recycling

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  • David W-L Wu
  • Alessandra DiGiacomo
  • Peter J Lenkic
  • Vanessa K Wong
  • Alan Kingstone

Abstract

Previous observational work revealed that transient populations in a sustainable building disposed of waste more accurately when compared to patrons in a non-sustainable building. The current study uses an experimental design to replicate this observed effect and to investigate whether or not the built environment influences motivational factors to impact behavior. We find support that a building designed and built to communicate an atmosphere of sustainability can influence waste disposal behavior. Participants in the sustainable building used the garbage receptacle significantly less and compensated by tending to select the containers and organics receptacle more, which actually resulted in more errors overall. Our findings suggest that building atmospherics can motivate people to recycle more. However, atmospherics alone do not appear to be sufficient to elicit the desired performance outcome.

Suggested Citation

  • David W-L Wu & Alessandra DiGiacomo & Peter J Lenkic & Vanessa K Wong & Alan Kingstone, 2016. "Being in a “Green” Building Elicits “Greener” Recycling, but Not Necessarily “Better” Recycling," PLOS ONE, Public Library of Science, vol. 11(1), pages 1-13, January.
    • Handle: RePEc:plo:pone00:0145737
    DOI: 10.1371/journal.pone.0145737
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    References listed on IDEAS

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    2. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
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