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Facial Masculinity: How the Choice of Measurement Method Enables to Detect Its Influence on Behaviour

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  • Santiago Sanchez-Pages
  • Claudia Rodriguez-Ruiz
  • Enrique Turiegano

Abstract

Recent research has explored the relationship between facial masculinity, human male behaviour and males' perceived features (i.e. attractiveness). The methods of measurement of facial masculinity employed in the literature are quite diverse. In the present paper, we use several methods of measuring facial masculinity to study the effect of this feature on risk attitudes and trustworthiness. We employ two strategic interactions to measure these two traits, a first-price auction and a trust game. We find that facial width-to-height ratio is the best predictor of trustworthiness, and that measures of masculinity which use Geometric Morphometrics are the best suited to link masculinity and bidding behaviour. However, we observe that the link between masculinity and bidding in the first-price auction might be driven by competitiveness and not by risk aversion only. Finally, we test the relationship between facial measures of masculinity and perceived masculinity. As a conclusion, we suggest that researchers in the field should measure masculinity using one of these methods in order to obtain comparable results. We also encourage researchers to revise the existing literature on this topic following these measurement methods.

Suggested Citation

  • Santiago Sanchez-Pages & Claudia Rodriguez-Ruiz & Enrique Turiegano, 2014. "Facial Masculinity: How the Choice of Measurement Method Enables to Detect Its Influence on Behaviour," PLOS ONE, Public Library of Science, vol. 9(11), pages 1-10, November.
    • Handle: RePEc:plo:pone00:0112157
    DOI: 10.1371/journal.pone.0112157
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    References listed on IDEAS

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    1. Shawn N Geniole & Thomas F Denson & Barnaby J Dixson & Justin M Carré & Cheryl M McCormick, 2015. "Evidence from Meta-Analyses of the Facial Width-to-Height Ratio as an Evolved Cue of Threat," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-18, July.
    2. José Antonio Muñoz-Reyes & Marta Iglesias-Julios & Miguel Pita & Enrique Turiegano, 2015. "Facial Features: What Women Perceive as Attractive and What Men Consider Attractive," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-17, July.
    3. Xianjie He & Huifang Yin & Yachang Zeng & Huai Zhang & Hailong Zhao, 2019. "Facial Structure and Achievement Drive: Evidence from Financial Analysts," Journal of Accounting Research, Wiley Blackwell, vol. 57(4), pages 1013-1057, September.

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