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Strategies Of Internalization In The Industry Of Mining Ma-Chines And Appliances

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  • Izabela Jonek-Kowalska

    (Silesian University of Technology, Poland)

Abstract

Currently, the industry of mining machines and appliances in Poland, as a result of considerable economic improvement on the market of energetic resources, gains an incredible opportunity for further development. However, its use is de-pendent on the intensification of activity internationalization. Polish sales mar-ket, due to hard coal mining decrease and financial problems of mining enter-prises, does not guarantee sales increase.Therefore, the basic objective of this article is to assess the currently used internationalization strategies of Polish enterprises performing in the industry of mining machines and appliances. In the article, in the theoretical part literature studies concerning enterprises interna-tionalization are used. Next, the characteristics of the industry of mining ma-chines and appliances in Poland are presented, ending with a SWOT analysis. In the part devoted to a strategy of internationalization, the results of a question-naire research conducted in the group of producers of mining machines and ap-pliances in the 2012 were used. According the research results, Polish enterprises from the industry of mining machines and appliances in the internationalization of their activity use the simplest strategies that do not require engagement of capital on foreign markets. Some examined enterprises have been functioning on popular markets, offering the same products. Other ones conquer new markets and/or modify the products in order to adjust them to geological-mining require-ments of target markets. Diversification strategy is not used because of high risk. The examined enterprises are not able to use dumping, due to global competitors and Chinese producers. It is not profitable to use direct investments either in exploration and penetration. The reason is mostly a lack of recognition of mar-kets remote geographically and culturally, as well as low domestic production cost which cause that Polish producers choose a focus strategy instead of a diver-sification strategy.

Suggested Citation

  • Izabela Jonek-Kowalska, 2014. "Strategies Of Internalization In The Industry Of Mining Ma-Chines And Appliances," Oeconomia Copernicana, Institute of Economic Research, vol. 5(2), pages 75-100, June.
    • Handle: RePEc:pes:ieroec:v:5:y:2014:i:2:p:75-100
    DOI: 10.12775/OeC.2014.015
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    References listed on IDEAS

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    1. Jones, Marian V. & Coviello, Nicole & Tang, Yee Kwan, 2011. "International Entrepreneurship research (1989–2009): A domain ontology and thematic analysis," Journal of Business Venturing, Elsevier, vol. 26(6), pages 632-659.
    2. Acedo, Francisco J. & Jones, Marian V., 2007. "Speed of internationalization and entrepreneurial cognition: Insights and a comparison between international new ventures, exporters and domestic firms," Journal of World Business, Elsevier, vol. 42(3), pages 236-252, September.
    3. John H Dunning, 1988. "The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(1), pages 1-31, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    internationalization; internationalization strategies; industry of mining machines and appliances;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L64 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Machinery; Business Equipment; Armaments

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