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Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam

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Listed:
  • Ho Dinh Phi
  • Long Phan Thanh
  • Bang Nguyen Viet

Abstract

The purpose of this paper is to define and measure the effects of service quality on customer satisfaction and customer loyalty of four and five star hotels in Ho Chi Minh City, Vietnam. This study has used qualitative and quantitative researches: (i) qualitative research carried out through focus group discussions with 10 customers, and (ii) quantitative research conducted through direct interviews with 322 customers in Ho Chi Minh city (Viet Nam). The results show that: (i) customers’ loyalty is affected by four dimensions of service quality (reliability, responsiveness, website utility, and tangibles) and customer satisfaction; and (ii) customer satisfaction is affected by five dimensions of service quality (reliability, responsiveness, website utility, tangibles, and sympathy). However, the research subject has certain limitations: (i) due to limited resources in conducting research, the sample size consisted of 322 customers, (ii) This study conducted the sampling technique of using direct interview methods from respondents using service at 4- and 5-star hotels in HCM city, Viet Nam.

Suggested Citation

  • Ho Dinh Phi & Long Phan Thanh & Bang Nguyen Viet, 2018. "Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 437-450, June.
    • Handle: RePEc:pdc:jrnbeh:v:14:y:2018:i:3:p:437-450
    DOI: 10.15208/beh.2018.32
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    References listed on IDEAS

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    More about this item

    Keywords

    Service quality; loyalty; 4- and 5-star hotels; HCMC; SEM;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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