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El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles || The export performance in manufacturing SMEs through a structural model based on intangibles

Author

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  • Villena Manzanares, Francisco

    (Universidad Europea de Madrid y Universidad de Sevilla (España))

Abstract

Esta investigación ensaya y analiza empíricamente la influencia de ciertos aspectos intangibles empresariales sobre el desempeño exportador de la PYME manufacturera. En concreto, el modelo de investigación propuesto, evalúa las relaciones entre la dirección participativa, la cultura emprendedora y la orientación innovadora, la capacidad directiva (orientada al comercio exterior) y el desempeño exportador. Considerando la orientación innovadora como un factor clave en este tipo de empresas para competir en los mercados exteriores, y el desempeño exportador como una medida del éxito competitivo, profundizamos en cómo afecta promover una cultura emprendedora, y cómo influye la capacidad directiva para la conquista de mercados externos. Para ello, a través de un modelo de ecuaciones estructurales, se ha evaluado una muestra de 180 PYMES manufactureras, aplicando la técnica Partial Least Squares (PLS). Los resultados ponen de manifiesto que la cultura emprendedora es una variable mediadora entre el estilo de dirección participativo y la orientación innovadora de la empresa, y la capacidad directiva influye en el desempeño exportador pero no modera la relación entre la orientación innovadora y el desempeño exportador. || This research tested and empirically analyzes the influence of certain intangibles business on the export performance of manufacturing SMEs. Specifically, the proposed research model assesses the relationship between participative management, entrepreneurial culture and innovative orientation, managerial capacity and export performance. Considering the innovative orientation as a key in these businesses to compete in foreign markets, and export performance as a measure of competitive success, elaborate on how it affects promote an entrepreneurial culture, and how it influences managerial capacity to conquer external markets. The technique Partial Least Squares (PLS) has been applied in 180 manufacturing SMEs. The results show that the entrepreneurial culture is a mediating variable between participatory management style and innovative orientation of the company and managerial capacity affect export performance but not moderate the relationship between innovation and export performance orientation.

Suggested Citation

  • Villena Manzanares, Francisco, 2016. "El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles || The export performance in manufacturing SMEs through a structural model based on intangib," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 21(1), pages 160-187, June.
    • Handle: RePEc:pab:rmcpee:v:21:y:2016:i:1:p:160-187
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    References listed on IDEAS

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    More about this item

    Keywords

    cultura emprendedora; desempeño exportador; orientación Innovadora; dirección participativa; capacidad directiva; entrepreneurial culture; export performance; innovative orientation; participative management; managerial ability;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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