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An Analysis Of Perceived Topicality Of Website Content Influence In Terms Of Reputation Management

Author

Listed:
  • Robert Stefko

    (University of Prešov in Prešov, Faculty of Management)

  • Radovan Bacik

    (University of Prešov in Prešov, Faculty of Management)

  • Igor Fedorko

    (University of Prešov in Prešov, Faculty of Management)

  • Richard Fedorko

    (University of Prešov in Prešov, Faculty of Management)

Abstract

The main aim of the article is to analyse the influence of the up-to-date nature of a selected organization’s website content on the perception of its image in terms of reputation management from the consumers’ point of view through a research. The research intends to test the effectiveness of the impact of various elements of online marketing campaigns on the perception of organization by consumers. For this purpose we chose the company from among small and medium-sized businesses which actively engages itself in marketing campaigns in the Internet environment, and therefore it is possible to examine and evaluate the influence of these activities on the perception of the given organization. As shown by the research results, it can be assumed that the perceived up-to-date nature of the web content, regarding the chosen web pages, is directly dependent on the perceived influence of website on the image of the chosen company. Furthermore, the article aims to assess chances this issue brings to marketers and at the same time point out the main pitfalls.

Suggested Citation

  • Robert Stefko & Radovan Bacik & Igor Fedorko & Richard Fedorko, 2015. "An Analysis Of Perceived Topicality Of Website Content Influence In Terms Of Reputation Management," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 177-185, DEcember.
    • Handle: RePEc:pcz:journl:v:12:y:2015:i:1:p:177-185
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    References listed on IDEAS

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    1. P. Durkasree & M. Ramesh, 2011. "Service Quality In Online Marketing: Customers Centric Analysis," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 7(1), pages 27-34, January.
    2. Radovan Bačík & Zsuzsanna Katalin Szabo & Richard Fedorko, 2014. "The Analytical Insight Into Customer Perception Of Quality Determinants Of The E-Commerce Model Business-To-Consumer Subjects In The Central European Countries," Quality Innovation Prosperity, Technical University of Košice, Department of integrated management, vol. 18(2).
    3. Durkasree, P. & Ramesh, M., 2011. "Service quality in online marketing: Customers centric analysis," Perspectives of Innovations, Economics and Business (PIEB), Prague Development Center (PRADEC), vol. 7(1), pages 1-8, January.
    4. Voinea Dan Valeriu & Opran Elena Rodica & Busu Oprea Valentin & Vladutescu Stefan, 2015. "Embarrassments In Managerial Communication," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(2), pages 171-180, June.
    5. Dima Ioan Constantin & Grabara Janusz & Vladutescu Stefan, 2014. "Comparative Study On Online Education In Romania And Poland In Terms Of Current Globalization," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(1), pages 7-18, December.
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    Cited by:

    1. Róbert Štefko & Vladimira Steffek, 2018. "Key Issues in Slow Fashion: Current Challenges and Future Perspectives," Sustainability, MDPI, vol. 10(7), pages 1-11, July.
    2. Veronika Škerháková & Viktória Ali Taha & Denis Tirpák & Štefan Kráľ, 2022. "Perception of Corporate Reputation in the Era of Digitization: Case Study of Online Shopping Behavior on Young Consumers," Sustainability, MDPI, vol. 14(21), pages 1-14, November.
    3. Richard Fedorko, 2022. "Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers," GATR Journals jber219, Global Academy of Training and Research (GATR) Enterprise.
    4. Sebastian Kot & Róbert Štefko & Ján Dobrovič & Rastislav Rajnoha & Jan Váchal, 2019. "The Main Performance and Effectiveness Factors of Sustainable Financial Administration Reform Using Multidimensional Statistical Tools," Sustainability, MDPI, vol. 11(13), pages 1-21, June.

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