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Bringing history back in: a qualitative longitudinal approach to public diplomacy

Author

Listed:
  • Seckin Baris Gulmez

    (Izmir Katip Celebi University)

  • Miray Ates

    (TOBB University of Economics and Technology)

Abstract

This paper offers a novel methodological perspective to public diplomacy studies discussing how to apply Qualitative Longitudinal Research (QLR) into public diplomacy. Accordingly, the paper first discusses the existing academic literature on longitudinal research in social sciences and highlights the necessity to use QLR in public diplomacy studies. Second, it offers a research design on how to conduct QLR in public diplomacy. Third, the paper discusses the historical evolution of German public diplomacy over a period of 70 years as viable case study comparing three global sports events, namely the 1936 Berlin Olympics, the 1972 Munich Olympics and the 2006 World Cup. Overall, the paper argues that QLR has an important potential to advance public diplomacy studies since it enables researcher to trace continuity and change in public engagement policies over extended periods and explain whether historical legacies are reproduced or erased over time and how this resonates with international audience.

Suggested Citation

  • Seckin Baris Gulmez & Miray Ates, 2022. "Bringing history back in: a qualitative longitudinal approach to public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 216-227, September.
    • Handle: RePEc:pal:pbapdi:v:18:y:2022:i:3:d:10.1057_s41254-021-00228-0
    DOI: 10.1057/s41254-021-00228-0
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    References listed on IDEAS

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    1. Vigoda, Eran & Cohen, Aaron, 2002. "Influence tactics and perceptions of organizational politics: a longitudinal study," Journal of Business Research, Elsevier, vol. 55(4), pages 311-324, April.
    2. Andrew F. Cooper, 2019. "U.S. public diplomacy and sports stars: mobilizing African-American athletes as goodwill ambassadors from the cold war to an uncertain future," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(3), pages 165-172, September.
    3. Jennings, M. Kent & Niemi, Richard G., 1975. "Continuity and Change in Political Orientations: A Longitudinal Study of Two Generations," American Political Science Review, Cambridge University Press, vol. 69(4), pages 1316-1335, December.
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