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Translating public diplomacy and nation branding in Scandinavia: An institutional approach to the cartoon crises

Author

Listed:
  • Cecilia Cassinger

    (Lund University)

  • Henrik Merkelsen

    (Lund University)

  • Jörgen Eksell

    (Lund University)

  • Rasmus Kjærgaard Rasmussen

    (Roskilde University)

Abstract

Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional policy context in which they are embedded. Informed by Scandinavian institutionalism and the analytical concept of translation, the study reveals that the way that nation branding relates to public diplomacy within an institutional context sets the frame for its politicisation. Translation enables the understanding of nation branding as a dynamic process of becoming that unfolds in relation to time and place. The research contributes to a more nuanced view on nation branding in presenting its toolbox practices as less determined by a corporate marketing logic. Despite the uniformity that allegedly characterises nation branding practices, the processes by which nation branding initiatives are implemented in Scandinavia are found to differ profoundly.

Suggested Citation

  • Cecilia Cassinger & Henrik Merkelsen & Jörgen Eksell & Rasmus Kjærgaard Rasmussen, 2016. "Translating public diplomacy and nation branding in Scandinavia: An institutional approach to the cartoon crises," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(2), pages 172-186, August.
    • Handle: RePEc:pal:pbapdi:v:12:y:2016:i:2:d:10.1057_s41254-016-0013-y
    DOI: 10.1057/s41254-016-0013-y
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    References listed on IDEAS

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    1. Czarniawska, Barbara, 2004. "On Time, Space, and Action Nets," GRI-rapport 2004:5, University of Gothenburg, Gothenburg Research Institute GRI.
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    Cited by:

    1. Isabelle Karlsson, 2022. "“We try to be nuanced everywhere all the time”: Sweden’s feminist foreign policy and discursive closure in public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(4), pages 325-334, December.

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