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In praise of the persona economica: listening to plants for a new economic paradigm

Author

Listed:
  • Valentina Rotondi

    (University of Applied Sciences and Arts of Southern Switzerland
    University of Oxford)

  • Luigino Bruni

    (LUMSA University)

  • Luca Crivelli

    (University of Applied Sciences and Arts of Southern Switzerland)

  • Stefano Mancuso

    (University of Florence & Fondazione per il Futuro delle Città)

  • Paolo Santori

    (Tilburg University)

Abstract

Imagining, first, and then implementing an effective shift toward a new, green, and sustainable economic paradigm that safeguards the commons is required if humanity wants to survive and prosper. This commentary proposes a mission statement for a new transdisciplinary and long-run research endeavor to redefine homo economicus by letting him wear a new mask (the Latin meaning of persona). It also introduces a provocative definition of “Vegetable Economics,” a new economic paradigm that takes inspiration from plants to design economic institutions.

Suggested Citation

  • Valentina Rotondi & Luigino Bruni & Luca Crivelli & Stefano Mancuso & Paolo Santori, 2022. "In praise of the persona economica: listening to plants for a new economic paradigm," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-6, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01307-0
    DOI: 10.1057/s41599-022-01307-0
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