IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-023-02511-2.html
   My bibliography  Save this article

Community-based management for low-digitalized communities using cross-cutting purchasing behavior

Author

Listed:
  • Yuya Ieiri

    (Waseda University)

  • Kaishu Yamaki

    (Japan Advanced Institute of Science and Technology)

  • Reiko Hishiyama

    (Waseda University)

Abstract

The need for community-based management to revitalize the economy of commercial areas by using consumer behavior analysis focusing on transactions has increased. Low-digitalized shopping communities, commercial communities that include retailing that have not introduced digital technologies, require community-based management using consumer behavior analysis. However, low-digitalized shopping communities cannot collect cross-cutting consumer behavior data using digital technologies such as point of sales (POS) systems. This difficulty obscures the novel management potential of applying such customer behavior analysis to community-based management. Our study aims to bridge the gap between low-digitalized shopping communities and community-based management using customer behavior analysis. To achieve this purpose, this study proposed a novel management approach using data collected using paper-based community currencies and its analysis method. Two field experiments were performed in low-digitalized shopping communities in Japan using two types of community currencies: from-to (FT) and customer attributes (CA). This study illustrated the possibility of community-based management in low-digitalized shopping communities and extending conventional retailing management methods using customer behavior analysis to community-based management.

Suggested Citation

  • Yuya Ieiri & Kaishu Yamaki & Reiko Hishiyama, 2024. "Community-based management for low-digitalized communities using cross-cutting purchasing behavior," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02511-2
    DOI: 10.1057/s41599-023-02511-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02511-2
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-02511-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Trivedi, Minakshi, 2011. "Regional and Categorical Patterns in Consumer Behavior: Revealing Trends," Journal of Retailing, Elsevier, vol. 87(1), pages 18-30.
    2. Gill Seyfang, 2001. "Community Currencies: Small Change for a Green Economy," Environment and Planning A, , vol. 33(6), pages 975-996, June.
    3. Seyfang, Gill & Longhurst, Noel, 2013. "Growing green money? Mapping community currencies for sustainable development," Ecological Economics, Elsevier, vol. 86(C), pages 65-77.
    4. Irene Gil Saura & Gloria Berenguer-Contrí & María Eugenia Ruiz Molina & Géraldine Michel, 2017. "Customer segmentation based on store equity: What explains customer store preference?," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 546-561, November.
    5. Williams, Brent D. & Waller, Matthew A. & Ahire, Sanjay & Ferrier, Gary D., 2014. "Predicting retailer orders with POS and order data: The inventory balance effect," European Journal of Operational Research, Elsevier, vol. 232(3), pages 593-600.
    6. Carolina E S Mattsson & Teodoro Criscione & Frank W Takes, 2022. "Circulation of a digital community currency," Papers 2207.08941, arXiv.org, revised Jun 2023.
    7. Kocas, Cenk & Pauwels, Koen & Bohlmann, Jonathan D., 2018. "Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 28-43.
    8. Colin Williams & Theresa Aldridge & Roger Lee & Andrew Leyshon & Nigel Thrift & Jane Tooke, 2001. "Bridges into Work? An Evaluation of Local Exchange and Trading Schemes (LETS)," Policy Studies, Taylor & Francis Journals, vol. 22(2), pages 119-132.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Almas Heshmati, 2018. "An empirical survey of the ramifications of a green economy," International Journal of Green Economics, Inderscience Enterprises Ltd, vol. 12(1), pages 53-85.
    2. Francisco Javier García-Corral & Jaime de Pablo-Valenciano & Juan Milán-García & José Antonio Cordero-García, 2020. "Complementary Currencies: An Analysis of the Creation Process Based on Sustainable Local Development Principles," Sustainability, MDPI, vol. 12(14), pages 1-22, July.
    3. Reyns, Ariane, 2024. "What drives businesses to transact with complementary currencies?," Ecological Economics, Elsevier, vol. 220(C).
    4. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    5. Tiia-Lotta Pekkanen, 2021. "Institutions and Agency in the Sustainability of Day-to-Day Consumption Practices: An Institutional Ethnographic Study," Journal of Business Ethics, Springer, vol. 168(2), pages 241-260, January.
    6. Faridah Djellal & Faïz Gallouj, 2009. "Innovation dans les services et entrepreneuriaT : au-delà des conceptions industrialistes et technologistes du développement durable," Innovations, De Boeck Université, vol. 0(1), pages 59-86.
    7. Diego Sébastien LANDIVAR & Clément MATHONNAT & Ariane TICHIT, 2014. "Classification des systèmes de monnaies non-bancaires : ce que disent les données du Web," Working Papers 201425, CERDI.
    8. Van Belle, Jente & Guns, Tias & Verbeke, Wouter, 2021. "Using shared sell-through data to forecast wholesaler demand in multi-echelon supply chains," European Journal of Operational Research, Elsevier, vol. 288(2), pages 466-479.
    9. Heather Lovell & Harriet Bulkeley & Diana Liverman, 2009. "Carbon Offsetting: Sustaining Consumption?," Environment and Planning A, , vol. 41(10), pages 2357-2379, October.
    10. Luigi Doria & Luca Fantacci, 2018. "Evaluating complementary currencies: from the assessment of multiple social qualities to the discovery of a unique monetary sociality," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(3), pages 1291-1314, May.
    11. Hyndman, Kyle & Müller, Rudolf, 2020. "The role of incentives in dynamic favour exchange: An experimental investigation," Journal of Economic Behavior & Organization, Elsevier, vol. 172(C), pages 83-96.
    12. Dini, Paolo & Kioupkiolis, Alexandros, 2019. "The alter-politics of complementary currencies: the case of Sardex," LSE Research Online Documents on Economics 101368, London School of Economics and Political Science, LSE Library.
    13. Boulanger Paul-Marie, 2010. "Basic Income and Sustainable Consumption Strategies," Basic Income Studies, De Gruyter, vol. 4(2), pages 1-11, September.
    14. Michel, Arnaud & Hudon, Marek, 2015. "Community currencies and sustainable development: A systematic review," Ecological Economics, Elsevier, vol. 116(C), pages 160-171.
    15. Sebastian Strunz & Bartosz Bartkowski & Harry Schindler, 2017. "Is there a monetary growth imperative?," Chapters, in: Peter A. Victor & Brett Dolter (ed.), Handbook on Growth and Sustainability, chapter 15, pages 326-355, Edward Elgar Publishing.
    16. Ariane Tichit & Clément Mathonnat & Diego Sébastien Landivar, 2015. "Classifying Non-banking Monetary Systems using Web Data," CERDI Working papers halshs-01230219, HAL.
    17. Alexandra Lenis Escobar & Ramón Rueda López & Jorge E. García Guerrero & Enrique Salinas Cuadrado, 2020. "Design of Strategies for the Implementation and Management of a Complementary Monetary System Using the SWOT-AHP Methodology," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    18. Lee Gregory, 2009. "Spending Time Locally: The Benefit of Time Banks for Local Economies," Local Economy, London South Bank University, vol. 24(4), pages 323-333, June.
    19. Molly Scott Cato, 2014. "From resilient regions to bioregions: An exploration of green post-Keynesianism," Working Papers PKWP1407, Post Keynesian Economics Society (PKES).
    20. Nadia von Jacobi & Enrica Chiappero‐Martinetti & Lara Maestripieri & Toa Giroletti, 2024. "Creating social value by empowering people: a social innovation perspective," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 95(2), pages 413-439, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02511-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.