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What are the differences in urban citizens’ preferences for the colour of condominium building facades?

Author

Listed:
  • Kaida Chen

    (Fujian Agriculture and Forestry University
    National Cheng Kung University)

  • Hanliang Lin

    (National Cheng Kung University)

  • Oliver F. Shyr

    (National Cheng Kung University)

  • Shuying You

    (Shenzhen University)

Abstract

The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings. This influence is often reflected in transaction prices, allowing researchers to extract consumers’ colour preferences and analyse their psychological states. However, there is a significant lack of relevant research in this area. Therefore, this research is the first attempt to explore urban consumers’ preferences for the colour of building facades using a housing price measurement system. It also conducts comparative analyses of the consumption psychology of different homebuying consumer groups. The innovative approach in this research can serve as a reference for exploring similar issues in other regions worldwide, and the empirical results of this research hold important professional value for fields such as social psychology and urban planning. Specifically, this research takes the city of Fuzhou, China, as an example, and it uses cross-sectional transaction data from second-hand residential communities in 2020 as its research reference. Through economic and geographical research methods, this study explores consumers’ preference for colour among various consumer groups. The research reveals that the overall homebuying consumer groups in Fuzhou have specific preferences for the quantity and characteristics of facade colours. Furthermore, consumer preferences vary among different income levels and geographic locations of homebuying consumer groups. Finally, the research estimates the possible reasons for these preference differences.

Suggested Citation

  • Kaida Chen & Hanliang Lin & Oliver F. Shyr & Shuying You, 2023. "What are the differences in urban citizens’ preferences for the colour of condominium building facades?," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
  • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02372-9
    DOI: 10.1057/s41599-023-02372-9
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    References listed on IDEAS

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    1. Jiangjun Wan & Yawen Zhou & Yuxin Li & Yi Su & Ying Cao & Lingqing Zhang & Liu Ying & Wei Deng, 2020. "Research on Color Space Perceptions and Restorative Effects of Blue Space Based on Color Psychology: Examination of the Yijie District of Dujiangyan City as an Example," IJERPH, MDPI, vol. 17(9), pages 1-18, April.
    2. Brown, James N & Rosen, Harvey S, 1982. "On the Estimation of Structural Hedonic Price Models," Econometrica, Econometric Society, vol. 50(3), pages 765-768, May.
    3. Herath, Shanaka & Maier, Gunther, 2010. "The hedonic price method in real estate and housing market research. A review of the literature," SRE-Discussion Papers 2010/03, WU Vienna University of Economics and Business.
    4. Roberto Evangelio & Simon Hone & Moses Lee & David Prentice, 2019. "What Makes a Locality Attractive? Estimates of the Amenity Value of Parks for Victoria," Economic Papers, The Economic Society of Australia, vol. 38(3), pages 182-192, September.
    5. Jin-Seong Lee, 2016. "Measuring the value of apartment density?," International Journal of Housing Markets and Analysis, Emerald Group Publishing Limited, vol. 9(4), pages 483-501, October.
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