IDEAS home Printed from https://ideas.repec.org/a/pal/jorsoc/v64y2013i12p1790-1799.html
   My bibliography  Save this article

Competitive dynamics in pharmaceutical markets: A case study in the chronic cardiac disease market

Author

Listed:
  • M Kunc

    (Warwick Business School, Coventry, UK)

  • R Kazakov

    (BGPharmA, Sofia, Bulgaria)

Abstract

A modelling project involved system dynamics simulation of chronic cardiac disease in Bulgaria, examining the dynamic behaviour of a cardiac drug molecule in the market. The system dynamics model was calibrated using market data sourced from the Bulgarian National Health Care Fund, the Bulgarian Generic Pharmaceutical Association and a market research firm. The main results of the study showed that the timing of access to market was a critical driver in reducing prices and providing wider, as well as more affordable, access for patients to medicinal therapy. Our findings indicate that healthcare authorities may obtain savings while, at the same time, they may provide conditions for more patients to be treated depending on the timing of access to market of new generic drugs.

Suggested Citation

  • M Kunc & R Kazakov, 2013. "Competitive dynamics in pharmaceutical markets: A case study in the chronic cardiac disease market," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 64(12), pages 1790-1799, December.
    • Handle: RePEc:pal:jorsoc:v:64:y:2013:i:12:p:1790-1799
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/jors/journal/v64/n12/pdf/jors2012150a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: http://www.palgrave-journals.com/jors/journal/v64/n12/full/jors2012150a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Martin Kunc, 2021. "A commentary on Lustick and Tetlock 2021," Futures & Foresight Science, John Wiley & Sons, vol. 3(2), June.
    2. Diego Damásio Lima & Daniel Pacheco Lacerda & Miguel Afonso Sellitto, 2017. "Systemic Analysis of the Brazilian Production Chain of Semiconductors: Graphic Representation and Leverage Points," Systemic Practice and Action Research, Springer, vol. 30(3), pages 295-316, June.
    3. Negar Darabi & Niyousha Hosseinichimeh, 2020. "System dynamics modeling in health and medicine: a systematic literature review," System Dynamics Review, System Dynamics Society, vol. 36(1), pages 29-73, January.
    4. Willis, Graham & Cave, Siôn & Kunc, Martin, 2018. "Strategic workforce planning in healthcare: A multi-methodology approach," European Journal of Operational Research, Elsevier, vol. 267(1), pages 250-263.
    5. Saba Pourreza & Misagh Faezipour & Miad Faezipour, 2022. "Eye-SCOR: A Supply Chain Operations Reference-Based Framework for Smart Eye Status Monitoring Using System Dynamics Modeling," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    6. Mohammad Reza Davahli & Waldemar Karwowski & Redha Taiar, 2020. "A System Dynamics Simulation Applied to Healthcare: A Systematic Review," IJERPH, MDPI, vol. 17(16), pages 1-27, August.
    7. Martin Kunc, 2024. "Integrating system dynamics and scenarios: A framework based on personal experience," Futures & Foresight Science, John Wiley & Sons, vol. 6(1), March.
    8. Rossen Kazakov & Martin Kunc, 2016. "Foreseeing the Dynamics of Strategy: An Anticipatory Systems Perspective," Systemic Practice and Action Research, Springer, vol. 29(1), pages 1-25, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorsoc:v:64:y:2013:i:12:p:1790-1799. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.