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How to overcome a worldwide lockdown in the hospitality sector? Lessons from revenue managers

Author

Listed:
  • María Dolores Flecha-Barrio

    (Rey Juan Carlos University)

  • Fernando E. García-Muiña

    (Rey Juan Carlos University)

  • Lydia González-Serrano

    (Rey Juan Carlos University)

  • Pilar Talón-Ballestero

    (Rey Juan Carlos University)

Abstract

This article aims to identify the measures to overcome the COVID-19 crisis proposed by revenue managers during the lockdown period. The comparison of such measures to others against previous crises and their development afterwards is valuable to future decision-making processes in the hospitality industry. A survey of 322 professionals linked to revenue management was undertaken. The holistic and innovative point of view, integrating RM implementation, operations, marketing, and communication following the Flywheel Model, led us to revenue managers’ viewpoints about the measures to overcome the lockdown phase of the COVID-19 crisis. It is, therefore, necessary to integrate them to improve the understanding of hospitality crisis management.

Suggested Citation

  • María Dolores Flecha-Barrio & Fernando E. García-Muiña & Lydia González-Serrano & Pilar Talón-Ballestero, 2024. "How to overcome a worldwide lockdown in the hospitality sector? Lessons from revenue managers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(3), pages 217-237, June.
    • Handle: RePEc:pal:jorapm:v:23:y:2024:i:3:d:10.1057_s41272-023-00468-0
    DOI: 10.1057/s41272-023-00468-0
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    References listed on IDEAS

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    Cited by:

    1. Ian Yeoman, 2024. "Hospitality revenue management research," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(3), pages 195-196, June.

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