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Customer behaviour towards energy usage with time of use tariff: a systematic literature review

Author

Listed:
  • Hari Agung Yuniarto

    (Universitas Gadjah Mada)

  • Nur Mayke Eka Normasari

    (Universitas Gadjah Mada)

  • Sella Friscilla Silalahi

    (Universitas Gadjah Mada)

  • Irene Clarisa Gunawan

    (Universitas Gadjah Mada)

  • Deendarlianto

    (Universitas Gadjah Mada)

  • Indra Ardhanayudha Aditya

    (PLN Research Institute, PT. PLN (Persero))

  • Arionmaro Asi Simaremare

    (PLN Research Institute, PT. PLN (Persero))

  • Fajar Nurrohman Haryadi

    (PLN Research Institute, PT. PLN (Persero))

Abstract

This paper reviews the customer behaviour in energy usage under Time of Use (ToU) pricing scheme using systematic literature review method. This paper is used to reveal customer characteristics in terms of the equipment used, the activities performed and how they shift their use of equipment from rush hour to unsaintly hour to save energy. This paper is used to help decision maker in an Indonesia state-owned electricity company namely PT PLN (Persero) to support the policy on determining electricity price using ToU scheme. This paper provide insight for utility companies to analise the customer behavior and find out the best pricing strategy that can help achieve their goal.

Suggested Citation

  • Hari Agung Yuniarto & Nur Mayke Eka Normasari & Sella Friscilla Silalahi & Irene Clarisa Gunawan & Deendarlianto & Indra Ardhanayudha Aditya & Arionmaro Asi Simaremare & Fajar Nurrohman Haryadi, 2024. "Customer behaviour towards energy usage with time of use tariff: a systematic literature review," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(1), pages 44-61, February.
    • Handle: RePEc:pal:jorapm:v:23:y:2024:i:1:d:10.1057_s41272-023-00420-2
    DOI: 10.1057/s41272-023-00420-2
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    References listed on IDEAS

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