Same-day discounting’s effect on consumers’ evaluations of a hotel
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DOI: 10.1057/s41272-019-00186-6
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- Claudio A. Piga & Graziano Abrate & Giampaolo Viglia & Francesca Canio, 2022. "How the hospitality industry reacts to COVID-19: structural, managerial and tactical factors," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(5), pages 503-516, October.
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Keywords
Same-day discounting; Online reviews; Mobile booking; Brand; Class;All these keywords.
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