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A comparison of conventional versus Islamic banking customers attitudes and judgment

Author

Listed:
  • Laila Refiana Said

    (Universitas Lambung Mangkurat)

  • Kanwal Bilal

    (Comsat University)

  • Shahab Aziz

    (Baheria University, Islamabad Campus)

  • Ambreen Gul

    (The University of Azad Jammu and Kashmir)

  • Malik Shahzad Shabbir

    (University of Lahore)

  • Aysha Zamir

    (University of Karachi)

  • Hummera Abro

    (The International Islamic University)

Abstract

This investigates the impact of customer attitude and judgment regarding conventional and Islamic banking system in Pakistan. This study attempts to find out, how the customers of Islamic banks perceive about Islamic banking practices in terms of Shariah compliance and conventional banking system regarding earning more profits. This study consists on primary data through a well design questionnaire. Four hundred and thirty (430) questionnaires were distributed among different customers of all three types of banking, such as Islamic, conventional and stand-alone branches in order to investigate customer’s attitude and judgment toward banking system. The findings indicate that overall 28% of Islamic banking customers don’t know the essential concept of Islamic financial institution’s in Pakistan. Furthermore, 54% customers of conventional banking show their interest to convert their accounts toward Islamic banks.

Suggested Citation

  • Laila Refiana Said & Kanwal Bilal & Shahab Aziz & Ambreen Gul & Malik Shahzad Shabbir & Aysha Zamir & Hummera Abro, 2022. "A comparison of conventional versus Islamic banking customers attitudes and judgment," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(3), pages 206-220, September.
    • Handle: RePEc:pal:jofsma:v:27:y:2022:i:3:d:10.1057_s41264-021-00113-0
    DOI: 10.1057/s41264-021-00113-0
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    References listed on IDEAS

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    1. Muhammad Kashif & Syed Faizan Iftikhar & Khurram Iftikhar, 2016. "Loan growth and bank solvency: evidence from the Pakistani banking sector," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 2(1), pages 1-13, December.
    2. Huma Nawaz & Maira Abrar & Asma Salman & Syed Muhammad Hassan Bukhar, 2019. "Beyond Finance: Impact Of Islamic Finance On Economic Growth In Pakistan," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 11(1), pages 8-18, April.
    3. Huma Nawaz & Maira Abrar & Asma Salman & Syed Muhammad Hassan Bukhari, 2019. "Beyond finance: Impact of Islamic finance on economic growth in Pakistan," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 11(1), pages 8-18.
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