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Effects of market returns and market volatility on investor risk tolerance

Author

Listed:
  • Courtney Droms Hatch

    (Butler University)

  • Kurt Carlson

    (Raymond A. Mason School of Business, William & Mary)

  • William G. Droms

    (Georgetown University)

Abstract

The 2008 credit market debacle and subsequent “Great Recession” accompanied by the stock market crash of 2008 has caused many investors and their advisors to reevaluate their risk tolerance and investment asset allocation choices. Additionally, marketers for many financial institutions and investment advisors are rethinking the strategies and tactics they use for both individual and corporate clients about the level of risk that is appropriate to meet their investment objectives. This research shows that an investor’s risk tolerance is not as stable as it has been portrayed previously in the literature and can be affected by both the direction of movement and the volatility in the market. In addition, this research provides some suggestions on how to frame investment decisions for individual investors to better assess their actual risk tolerance in the face of a volatile market.

Suggested Citation

  • Courtney Droms Hatch & Kurt Carlson & William G. Droms, 2018. "Effects of market returns and market volatility on investor risk tolerance," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(2), pages 77-90, June.
    • Handle: RePEc:pal:jofsma:v:23:y:2018:i:2:d:10.1057_s41264-018-0049-6
    DOI: 10.1057/s41264-018-0049-6
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    References listed on IDEAS

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    Cited by:

    1. Brooks, Chris & Williams, Louis, 2022. "When it comes to the crunch: Retail investor decision-making during periods of market volatility," International Review of Financial Analysis, Elsevier, vol. 80(C).
    2. Pragati Hemrajani & Rajni & Rahul Dhiman, 2024. "Retail Investors’ Financial Risk Tolerance and Risk-taking Behaviour: The Role of Psychological Factors," FIIB Business Review, , vol. 13(1), pages 87-105, January.
    3. Wookjae Heo & Abed G. Rabbani & Jae Min Lee, 2021. "Mediation between financial risk tolerance and equity ownership: assessing the role of financial knowledge underconfidence," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 169-180, September.
    4. John E. Grable & Wookjae Heo & Abed Rabbani, 2021. "Characteristics of random responders in a financial risk-tolerance questionnaire," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 1-9, March.

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