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College students and credit card companies: Implications of attitudes

Author

Listed:
  • Shweta Singh

    (Marketing & International Business, Kean University,)

  • David H. Rylander

    (Marketing & International Business, Kean University,)

  • Tina C. Mims

    (Marketing & International Business, Kean University,)

Abstract

More knowledge and understanding is needed regarding the mechanisms influencing college student attitudes toward credit card companies and the behavior that students exhibit using credit cards. Prior literature in the area has been sparse. The current article is an attempt to fill the gap in existing literature. Using survey data, we try to find the determinants of college student attitude toward credit card companies and the responsible use of credit cards. Our findings indicate that a strong positive link exists between student attitude toward credit card companies and responsible credit behavior. Two distinct groups of students are identified – one with a positive attitude toward credit card companies and positive credit use behaviors; the other with the opposing attitude and behavior. Reward cards, payment behavior, number of credit cards, modes of acquisition, awareness about credit card policies, purpose for using credit cards, impulsiveness and certain student characteristics are all indicated as variables that help discriminate between the two different student groups. Our findings have implications for both higher education institutions and credit card firms.

Suggested Citation

  • Shweta Singh & David H. Rylander & Tina C. Mims, 2016. "College students and credit card companies: Implications of attitudes," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(3), pages 182-193, September.
    • Handle: RePEc:pal:jofsma:v:21:y:2016:i:3:d:10.1057_s41264-016-0007-0
    DOI: 10.1057/s41264-016-0007-0
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    References listed on IDEAS

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    Cited by:

    1. Alam, Md. Mahmudul & Ibrahim, Yusnidah Bt & Sriyana, Jaka, 2022. "Do Education Sector Credit Cards Differ with Other Credit Cards in Malaysia?," OSF Preprints h9b7c, Center for Open Science.
    2. Shweta Singh & David H. Rylander & Tina C. Mims, 2018. "Understanding credit card payment behavior among college students," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(1), pages 38-49, March.

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