IDEAS home Printed from https://ideas.repec.org/a/pal/jofsma/v21y2016i3d10.1057_s41264-016-0007-0.html
   My bibliography  Save this article

College students and credit card companies: Implications of attitudes

Author

Listed:
  • Shweta Singh

    (Marketing & International Business, Kean University,)

  • David H. Rylander

    (Marketing & International Business, Kean University,)

  • Tina C. Mims

    (Marketing & International Business, Kean University,)

Abstract

More knowledge and understanding is needed regarding the mechanisms influencing college student attitudes toward credit card companies and the behavior that students exhibit using credit cards. Prior literature in the area has been sparse. The current article is an attempt to fill the gap in existing literature. Using survey data, we try to find the determinants of college student attitude toward credit card companies and the responsible use of credit cards. Our findings indicate that a strong positive link exists between student attitude toward credit card companies and responsible credit behavior. Two distinct groups of students are identified – one with a positive attitude toward credit card companies and positive credit use behaviors; the other with the opposing attitude and behavior. Reward cards, payment behavior, number of credit cards, modes of acquisition, awareness about credit card policies, purpose for using credit cards, impulsiveness and certain student characteristics are all indicated as variables that help discriminate between the two different student groups. Our findings have implications for both higher education institutions and credit card firms.

Suggested Citation

  • Shweta Singh & David H. Rylander & Tina C. Mims, 2016. "College students and credit card companies: Implications of attitudes," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(3), pages 182-193, September.
    • Handle: RePEc:pal:jofsma:v:21:y:2016:i:3:d:10.1057_s41264-016-0007-0
    DOI: 10.1057/s41264-016-0007-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41264-016-0007-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41264-016-0007-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Dilip Soman & Amar Cheema, 2002. "The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility," Marketing Science, INFORMS, vol. 21(1), pages 32-53, September.
    2. Hayhoe, Celia Ray & Leach, Lauren & Turner, Pamela R., 1999. "Discriminating the number of credit cards held by college students using credit and money attitudes," Journal of Economic Psychology, Elsevier, vol. 20(6), pages 643-656, December.
    3. Norvilitis, Jill M. & MacLean, Michael G., 2010. "The role of parents in college students' financial behaviors and attitudes," Journal of Economic Psychology, Elsevier, vol. 31(1), pages 55-63, February.
    4. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    5. Davies, Emma & Lea, Stephen E. G., 1995. "Student attitudes to student debt," Journal of Economic Psychology, Elsevier, vol. 16(4), pages 663-679, December.
    6. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    7. Cliff Robb, 2011. "Financial Knowledge and Credit Card Behavior of College Students," Journal of Family and Economic Issues, Springer, vol. 32(4), pages 690-698, December.
    8. Thomas A. Durkin, 2006. "Credit card disclosures, solicitations, and privacy notices: survey results of consumer knowledge and behavior," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), vol. 92(Aug), pages 109-121, August.
    9. Mantel, Susan Powell & Kardes, Frank R, 1999. "The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 335-352, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alam, Md. Mahmudul & Ibrahim, Yusnidah Bt & Sriyana, Jaka, 2022. "Do Education Sector Credit Cards Differ with Other Credit Cards in Malaysia?," OSF Preprints h9b7c, Center for Open Science.
    2. Chandan Kumar Behera & Ritika Dadra, 2024. "Understanding young consumers’ attitude formation for new-age fintech credit products: an SOR framework perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 964-978, September.
    3. Hoang Phong Nguyen & Thi Bich Duyen Pham, 2024. "Determinants of risky buy-now-pay-later intentions and behaviors of Vietnamese students," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1318-1329, December.
    4. Shweta Singh & David H. Rylander & Tina C. Mims, 2018. "Understanding credit card payment behavior among college students," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(1), pages 38-49, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Clinton Gudmunson & Sharon Danes, 2011. "Family Financial Socialization: Theory and Critical Review," Journal of Family and Economic Issues, Springer, vol. 32(4), pages 644-667, December.
    2. Shweta Singh & David H. Rylander & Tina C. Mims, 2018. "Understanding credit card payment behavior among college students," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(1), pages 38-49, March.
    3. Suzanne Bartholomae & Jonathan J. Fox, 2021. "A Decade Review of Research on College Student Financial Behavior and Well-Being," Journal of Family and Economic Issues, Springer, vol. 42(1), pages 154-177, July.
    4. Gasiorowska, Agata, 2008. "Różnice indywidualne jako determinanty postaw wobec pieniędzy [Individual differences as determinants of money attitudes]," MPRA Paper 42684, University Library of Munich, Germany.
    5. Stefano Cosma & Francesco Pattarin, 2012. "Attitudes, personality factors and household debt decisions: A study of consumer credit," Centro Studi di Banca e Finanza (CEFIN) (Center for Studies in Banking and Finance) 12021, Universita di Modena e Reggio Emilia, Dipartimento di Economia "Marco Biagi".
    6. Popovich, Jacob J. & Loibl, Cäzilia & Zirkle, Christopher & Whittington, M. Susie, 2020. "Community college students’ response to a financial literacy intervention: An exploratory study," International Review of Economics Education, Elsevier, vol. 34(C).
    7. Catherine P. Montalto & Erica L. Phillips & Anne McDaniel & Amanda R. Baker, 2019. "College Student Financial Wellness: Student Loans and Beyond," Journal of Family and Economic Issues, Springer, vol. 40(1), pages 3-21, March.
    8. Jill M. Norvilitis, 2014. "Changes over Time in College Student Credit Card Attitudes and Debt: Evidence from One Campus," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(3), pages 634-647, October.
    9. J. Cloutier & A. Roy, 2020. "Consumer Credit Use of Undergraduate, Graduate and Postgraduate Students: An Application of the Theory of Planned Behaviour," Journal of Consumer Policy, Springer, vol. 43(3), pages 565-592, September.
    10. Stefano Cosma & Francesco Pattarin, 2012. "Attitudes, personality factors and household debt decisions: A study of consumer credit," Centro Studi di Banca e Finanza (CEFIN) (Center for Studies in Banking and Finance) 0031, Universita di Modena e Reggio Emilia, Dipartimento di Economia "Marco Biagi".
    11. Rogers, Pablo & Rogers, Dany & Securato, José Roberto, 2015. "Sobre variáveis psicológicas em modelos de application scoring," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(1), January.
    12. A. F. M. Jalal Ahamed & Yam B. Limbu, 2018. "Dimensions of materialism and credit card usage: an application and extension of the theory of planned behavior in Bangladesh," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(3), pages 200-209, December.
    13. Adam Hancock & Bryce Jorgensen & Melvin Swanson, 2013. "College Students and Credit Card Use: The Role of Parents, Work Experience, Financial Knowledge, and Credit Card Attitudes," Journal of Family and Economic Issues, Springer, vol. 34(4), pages 369-381, December.
    14. Marco FRIGERIO & Cristina OTTAVIANI & Daniela VANDONE, 2018. "A Meta-Analytic Investigation of Consumer Over-Indebtedness: the Role of Impulsivity," Departmental Working Papers 2018-08, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    15. Rahul Khandelwal & Ashutosh Kolte & Nitin Veer & Pratik Sharma, 2022. "Compulsive Buying Behaviour of Credit Card Users and Affecting Factors Such as Financial Knowledge, Prestige and Retention Time: A Cross-sectional Research," Vision, , vol. 26(2), pages 172-180, June.
    16. Robert Scott, 2010. "Credit Card Ownership Among American High School Seniors: 1997–2008," Journal of Family and Economic Issues, Springer, vol. 31(2), pages 151-160, June.
    17. Veneta Sotiropoulos & Alain d’Astous, 2013. "Attitudinal, Self-Efficacy, and Social Norms Determinants of Young Consumers’ Propensity to Overspend on Credit Cards," Journal of Consumer Policy, Springer, vol. 36(2), pages 179-196, June.
    18. Erik Hoelzl & Luise Hahn & Maria Pollai & Jan Masak, 2013. "The Effect of Feedback on Process and Outcome of Loan Negotiations: Consequences on Risk Aversion and the Willingness to Compromise," Group Decision and Negotiation, Springer, vol. 22(3), pages 541-559, May.
    19. Süleyman Uyar & Işıl Atalay, 2021. "Financial Literacy and The Effect of Courses on University on Financial Literacy," Muhasebe Enstitusu Dergisi - Journal of Accounting Institute, Istanbul University Business School, vol. 64(64), pages 1-17, January.
    20. Machteld Hoeve & Geert Jan J M Stams & Marion van der Zouwen & Margaretha Vergeer & Kitty Jurrius & Jessica J Asscher, 2014. "A Systematic Review of Financial Debt in Adolescents and Young Adults: Prevalence, Correlates and Associations with Crime," PLOS ONE, Public Library of Science, vol. 9(8), pages 1-16, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jofsma:v:21:y:2016:i:3:d:10.1057_s41264-016-0007-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.