Demographic product segmentation in financial services products in Australia and New Zealand
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DOI: 10.1057/s41264-016-0004-3
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Cited by:
- Lova Rajaobelina & Line Ricard, 2021. "Classifying potential users of live chat services and chatbots," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(2), pages 81-94, June.
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Keywords
product segmentation; targeting; consumer profiles; financial services; market partitions;All these keywords.
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