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Patterns of Buyer Behavior: Regularities, Models, and Extensions

Author

Listed:
  • Mark Uncles

    (University of Bradford)

  • Andrew Ehrenberg

    (South Bank Business School)

  • Kathy Hammond

    (London Business School)

Abstract

Many empirical regularities in the buying behavior of consumers have been linked together into a comprehensive model, the Dirichlet. In this paper we list some of the well-established regularities, show how they are theoretically intertwined, and illustrate how this approach to modeling can assist the marketing analyst.

Suggested Citation

  • Mark Uncles & Andrew Ehrenberg & Kathy Hammond, 1995. "Patterns of Buyer Behavior: Regularities, Models, and Extensions," Marketing Science, INFORMS, vol. 14(3_supplem), pages 71-78.
    • Handle: RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g71-g78
    DOI: 10.1287/mksc.14.3.G71
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