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Novel retail technologies and marketing analytics

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  • Maria Petrescu

    (Nova Southeastern University)

  • Anjala S. Krishen

    (University of Nevada)

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Suggested Citation

  • Maria Petrescu & Anjala S. Krishen, 2018. "Novel retail technologies and marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 69-71, September.
    • Handle: RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0040-z
    DOI: 10.1057/s41270-018-0040-z
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    References listed on IDEAS

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    1. Reyes, Pedro M. & Li, Suhong & Visich, John K., 2016. "Determinants of RFID adoption stage and perceived benefits," European Journal of Operational Research, Elsevier, vol. 254(3), pages 801-812.
    2. Michelle Andrews & Xueming Luo & Zheng Fang & Anindya Ghose, 2016. "Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness," Marketing Science, INFORMS, vol. 35(2), pages 218-233, March.
    3. Krishen, Anjala S. & Raschke, Robyn L. & Close, Angeline G. & Kachroo, Pushkin, 2017. "A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services," Journal of Business Research, Elsevier, vol. 73(C), pages 20-29.
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    Cited by:

    1. Bernd Skiera & Lukas Jürgensmeier, 2024. "Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 209-226, June.

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