Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
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DOI: 10.1057/s41270-024-00313-2
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- Matthew J. Kotchen & James H. Stock & Catherine D. Wolfram, 2019. "Introduction to "Environmental and Energy Policy and the Economy"," NBER Chapters, in: Environmental and Energy Policy and the Economy, volume 1, pages 3-7, National Bureau of Economic Research, Inc.
- Maria Petrescu & Anjala S. Krishen, 2018. "Novel retail technologies and marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 69-71, September.
- Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
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- Jürgensmeier, Lukas & Skiera, Bernd, 2024. "Generative AI for scalable feedback to multimodal exercises," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 468-488.
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Keywords
Marketing analytics; Pricing; Teaching; Education; Case study; Data science;All these keywords.
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