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Impact of Age on Brand Choice

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Raphaelle Lambert-Pandraud

    (ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

Abstract

No abstract is available for this item.

Suggested Citation

  • Gilles Laurent & Raphaelle Lambert-Pandraud, 2010. "Impact of Age on Brand Choice," Post-Print hal-00570098, HAL.
    • Handle: RePEc:hal:journl:hal-00570098
    as

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    Citations

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    Cited by:

    1. Yamen Koubaa & Rym Srarfi Tabbane & Manel Hamouda, 2017. "Segmentation of the senior market: how do different variable sets discriminate between senior segments?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 99-110, December.
    2. Phua, Peilin & Kennedy, Rachel & Trinh, Giang & Page, Bill & Hartnett, Nicole, 2020. "Examining older consumers’ loyalty towards older brands in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    3. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012. "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, vol. 102(6), pages 2472-2508, October.

    More about this item

    Keywords

    Impact; Age; Brand Choice;
    All these keywords.

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