A comprehensive multi-country study of country-of-origin effects using actual product ownerships
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DOI: 10.1057/s41270-023-00215-9
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More about this item
Keywords
Consumer ethnocentrism; Consumer animosity; Cosmopolitanism; Nostalgia;All these keywords.
JEL classification:
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
- F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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