IDEAS home Printed from https://ideas.repec.org/a/pal/jmarka/v12y2024i2d10.1057_s41270-023-00264-0.html
   My bibliography  Save this article

Marketing analytics with RStudio: a software review

Author

Listed:
  • David Dege

    (Fernuniversitat Hagen Fakultat fur Wirtschaftswissenschaft)

  • Philipp Brüggemann

    (Fernuniversitat Hagen Fakultat fur Wirtschaftswissenschaft)

Abstract

No abstract is available for this item.

Suggested Citation

  • David Dege & Philipp Brüggemann, 2024. "Marketing analytics with RStudio: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 465-470, June.
    • Handle: RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-023-00264-0
    DOI: 10.1057/s41270-023-00264-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41270-023-00264-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41270-023-00264-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bates, Douglas & Mächler, Martin & Bolker, Ben & Walker, Steve, 2015. "Fitting Linear Mixed-Effects Models Using lme4," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 67(i01).
    2. Viechtbauer, Wolfgang, 2010. "Conducting Meta-Analyses in R with the metafor Package," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 36(i03).
    3. Rosseel, Yves, 2012. "lavaan: An R Package for Structural Equation Modeling," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 48(i02).
    4. Liverani, Silvia & Hastie, David I. & Azizi, Lamiae & Papathomas, Michail & Richardson, Sylvia, 2015. "PReMiuM: An R Package for Profile Regression Mixture Models Using Dirichlet Processes," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 64(i07).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:cup:judgdm:v:15:y:2020:i:6:p:1024-1036 is not listed on IDEAS
    2. Jacob Lund Orquin & Jacob Dalgaard Christensen & Carl-Johan Lagerkvist, 2020. "A meta-analytical and experimental examination of blood glucose effects on decision making under risk," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 15(6), pages 1024-1036, November.
    3. Evans O. Mudibo & Jasper Bogaert & Caroline Tigoi & Moses M. Ngari & Benson O. Singa & Christina L. Lancioni & Abdoulaye Hama Diallo & Emmie Mbale & Ezekiel Mupere & John Mukisa & Johnstone Thitiri & , 2024. "Systemic biological mechanisms underpin poor post-discharge growth among severely wasted children with HIV," Nature Communications, Nature, vol. 15(1), pages 1-17, December.
    4. Giofrè, D. & Allen, K. & Toffalini, E. & Mammarella, I.C. & Caviola, S., 2022. "Decoding gender differences: Intellectual profiles of children with specific learning disabilities," Intelligence, Elsevier, vol. 90(C).
    5. repec:cup:judgdm:v:14:y:2019:i:3:p:349-363 is not listed on IDEAS
    6. Pinar Celik & Martin Storme & Nils Myszkowski, 2022. "Individual Differences in Within-Person Variability in Personality Positively Predict Economic Gains and Satisfaction in Negotiations," Group Decision and Negotiation, Springer, vol. 31(3), pages 683-702, June.
    7. Verver, Hugo & van Zelst, Marino & Lucas, Gerardus Johannes Maria & Meeus, Marius, 2019. "Understanding Heterogeneity in the Performance Feedback – Organizational Responsiveness Relationship: A Meta-Analysis," OSF Preprints hq4uw, Center for Open Science.
    8. Brons, Mathilde E. & Helbich, Marco & Elgar, Frank J. & Lenzi, Michela & Bolt, Gideon & Dierckens, Maxim & Cosma, Alina & Visser, Kirsten & Stevens, Gonneke W.J.M., 2024. "School socioeconomic status and psychological complaints among adolescents in 44 countries: The mediating role of schoolwork pressure and classmate support and the moderating role of family SES and co," Social Science & Medicine, Elsevier, vol. 354(C).
    9. Hannah Matthaeus & Malvika Godara & Sarita Silveira & Martin Hecht & Manuel Voelkle & Tania Singer, 2024. "Reducing Loneliness through the Power of Practicing Together: A Randomized Controlled Trial of Online Dyadic Socio-Emotional vs. Mindfulness-Based Training," IJERPH, MDPI, vol. 21(5), pages 1-14, April.
    10. Nima Khalighinejad & Neil Garrett & Luke Priestley & Patricia Lockwood & Matthew F. S. Rushworth, 2021. "A habenula-insular circuit encodes the willingness to act," Nature Communications, Nature, vol. 12(1), pages 1-12, December.
    11. Samuel Drempetic & Christian Klein & Bernhard Zwergel, 2020. "The Influence of Firm Size on the ESG Score: Corporate Sustainability Ratings Under Review," Journal of Business Ethics, Springer, vol. 167(2), pages 333-360, November.
    12. Pfund, Gabrielle N. & DeLongis, Anita & Sin, Nancy & Morstead, Talia & Hill, Patrick L., 2022. "Being active for a purpose: Evaluating the bi-directional associations between monthly purpose and physical activity," Social Science & Medicine, Elsevier, vol. 310(C).
    13. Friederike Teetzen & Paul-Christian Bürkner & Sabine Gregersen & Sylvie Vincent-Höper, 2022. "The Mediating Effects of Work Characteristics on the Relationship between Transformational Leadership and Employee Well-Being: A Meta-Analytic Investigation," IJERPH, MDPI, vol. 19(5), pages 1-26, March.
    14. Guo, Liang & Decoster, Stijn & Babalola, Mayowa T. & De Schutter, Leander & Garba, Omale A. & Riisla, Katrin, 2018. "Authoritarian leadership and employee creativity: The moderating role of psychological capital and the mediating role of fear and defensive silence," Journal of Business Research, Elsevier, vol. 92(C), pages 219-230.
    15. Nicolas Pellerin & Michael Dambrun & Eric Raufaste, 2022. "Selflessness Meets Higher and More Stable Happiness: An Experience Sampling Study of the Joint Dynamics of Selflessness and Happiness," Journal of Happiness Studies, Springer, vol. 23(6), pages 3127-3142, August.
    16. Monica E. Ellwood-Lowe & Susan Whitfield-Gabrieli & Silvia A. Bunge, 2021. "Brain network coupling associated with cognitive performance varies as a function of a child’s environment in the ABCD study," Nature Communications, Nature, vol. 12(1), pages 1-14, December.
    17. David Weisberger & Virginia Nichols & Matt Liebman, 2019. "Does diversifying crop rotations suppress weeds? A meta-analysis," PLOS ONE, Public Library of Science, vol. 14(7), pages 1-12, July.
    18. Anton M. Potapov & Carlos A. Guerra & Johan Hoogen & Anatoly Babenko & Bruno C. Bellini & Matty P. Berg & Steven L. Chown & Louis Deharveng & Ľubomír Kováč & Natalia A. Kuznetsova & Jean-François Pong, 2023. "Globally invariant metabolism but density-diversity mismatch in springtails," Nature Communications, Nature, vol. 14(1), pages 1-13, December.
    19. Leonidou, Leonidas C. & Eteokleous, Pantelitsa P. & Christofi, Anna-Maria & Korfiatis, Nikolaos, 2022. "Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda," Journal of Business Research, Elsevier, vol. 151(C), pages 339-354.
    20. Field, Andy Peter Professor & Wilcox, Rand R., 2017. "Robust statistical methods: a primer for clinical psychology and experimental psychopathology researchers," OSF Preprints v3nz4, Center for Open Science.
    21. Adalia Y. H. Goh & Shu Min Chia & Nadyanna M. Majeed & Nicole R. Y. Chen & Andree Hartanto, 2023. "Untangling the Additive and Multiplicative Relations between Natural Scenery Exposure and Human–Animal Interaction on Affective Well-Being: Evidence from Daily Diary Studies," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
    22. Joern Block & Christopher Hansen & Holger Steinmetz, 2023. "Are Family Firms Doing More Innovation Output With Less Innovation Input? A Replication and Extension," Entrepreneurship Theory and Practice, , vol. 47(4), pages 1496-1520, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-023-00264-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.