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Process Standardization across Intra- and Inter-Cultural Relationships

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  • David A Griffith

    (University of Oklahoma)

  • Michael Y Hu

    (Kent State University)

  • John K Ryans

    (Kent State University)

Abstract

Theory suggests that culture may hinder the ability to effectively standardize the process of relationship development strategies across intra- and inter-cultural relationships. Construct relationships between trust, commitment, conflict and satisfaction in manufacturer-distributor relationships are examined intra- (i.e., within a single cultural type) and inter-culturally (i.e., between different cultural types) with a sample of distributors from Canada, Chile, Mexico and the United States. Results support theoretical differences in the consequences of the trust-commitment relationship between intra-cultural and inter-cultural relationships. The results suggest process standardization based upon cultural type.© 2000 JIBS. Journal of International Business Studies (2000) 31, 303–324

Suggested Citation

  • David A Griffith & Michael Y Hu & John K Ryans, 2000. "Process Standardization across Intra- and Inter-Cultural Relationships," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(2), pages 303-324, June.
    • Handle: RePEc:pal:jintbs:v:31:y:2000:i:2:p:303-324
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    Cited by:

    1. Aykol, Bilge & Leonidou, Leonidas C., 2018. "Exporter-importer business relationships: Past empirical research and future directions," International Business Review, Elsevier, vol. 27(5), pages 1007-1021.
    2. Grzegorczyk, Malgorzata, 2019. "The role of culture-moderated social capital in technology transfer – insights from Asia and America," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 132-141.
    3. Kustin, Richard Alan, 2004. "Marketing mix standardization: a cross cultural study of four countries," International Business Review, Elsevier, vol. 13(5), pages 637-649, October.
    4. Cristina López-Duarte & Marta M. Vidal-Suárez & Belén González-Díaz & Nuno Rosa Reis, 2016. "Understanding the relevance of national culture in international business research: a quantitative analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 108(3), pages 1553-1590, September.
    5. Hannah S. Lee & David A. Griffith, 2012. "Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 19-33, March.
    6. Zubcevic, Nives & Luxton, Sandra, 2011. "A comparison of print advertisements from Australia and Croatia," Australasian marketing journal, Elsevier, vol. 19(2), pages 131-136.
    7. James M Bowen & Mathieu Ouimet & Justin Lawarée & Joanna Bielecki & Ashley Rhéaume & Caylee Greenberg & Valeria E, 2023. "Describing the state of a research network: A mixed methods approach to network evaluation," Research Evaluation, Oxford University Press, vol. 32(2), pages 188-199.
    8. Griffith, David A. & Yalcinkaya, Goksel & Calantone, Roger J., 2010. "Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?," Journal of World Business, Elsevier, vol. 45(3), pages 217-227, July.
    9. Mohamed H. Elsharnouby & Tamer H. Elsharnouby & Chanaka Jayawardhena & Alaa M. Elbedweihy, 2024. "Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 445-464, June.
    10. Marzieh Zendehdel & Laily Hj Paim & Narges Delafrooz, 2016. "The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1223390-122, December.
    11. Ogonowski, Andrzej & Montandon, Andrew & Botha, Elsamari & Reyneke, Mignon, 2014. "Should new online stores invest in social presence elements? The effect of social presence on initial trust formation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 482-491.
    12. Lee, Sang-Gun & Trimi, Silvana & Kim, Changsoo, 2013. "The impact of cultural differences on technology adoption," Journal of World Business, Elsevier, vol. 48(1), pages 20-29.
    13. Apoorva Ghosh, 2013. "Interpersonal Cross-Cultural Contact," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 38(1-2), pages 81-101, February.
    14. Szkudlarek, Betina & Osland, Joyce S. & Nardon, Luciara & Zander, Lena, 2020. "Communication and culture in international business – Moving the field forward," Journal of World Business, Elsevier, vol. 55(6).
    15. Luis Filipe Lages & Cristiana Raquel Lages, 2003. "The MIXADAPT scale: a measure of marketing mix adaptation to the foreign market," Nova SBE Working Paper Series wp429, Universidade Nova de Lisboa, Nova School of Business and Economics.
    16. Sharma, Kavita & Licsandru, Tana Cristina & Gupta, Suraksha & Aggarwal, Swati & Kanungo, Rama, 2020. "An investigation into corporate trust and its linkages," Journal of Business Research, Elsevier, vol. 117(C), pages 806-824.
    17. Chung, Henry F.L. & Rose, Ellen & Huang, Pei-how, 2012. "Linking international adaptation strategy, immigrant effect, and performance: The case of home–host and cross-market scenario," International Business Review, Elsevier, vol. 21(1), pages 40-58.
    18. Parthajit Doley & Mithun J. Sharma, 2020. "Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries," Global Business Review, International Management Institute, vol. 21(6), pages 1406-1426, December.
    19. Matthias Meier & Martina Lütkewitte & Thomas Mellewigt & Carolin Decker, 2016. "How managers can build trust in strategic alliances: a meta-analysis on the central trust-building mechanisms," Journal of Business Economics, Springer, vol. 86(3), pages 229-257, April.
    20. repec:oup:rseval:v:32:y:2024:i:2:p:188-199. is not listed on IDEAS
    21. Dinur, Adva & Hamilton III, Robert D. & Inkpen, Andrew C., 2009. "Critical context and international intrafirm best-practice transfers," Journal of International Management, Elsevier, vol. 15(4), pages 432-446, December.
    22. Fariborz Damanpour & Carlos Devece & Chao Chen & Vijay Pothukuchi, 2012. "Organizational culture and partner interaction in the management of international joint ventures in India," Asia Pacific Journal of Management, Springer, vol. 29(2), pages 453-478, June.
    23. Samuel Marleau Ouellet & Joseph Facal & Louis Hébert, 2015. "Understanding Cultural Difference Management through Charles Taylor’s Philosophy: Case Studies from the Food Processing Industry," Administrative Sciences, MDPI, vol. 5(2), pages 1-25, April.
    24. Linwan Wu, 2017. "Relationship building in nation branding: The central role of nation brand commitment," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 65-80, February.

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