IDEAS home Printed from https://ideas.repec.org/a/pal/abaman/v23y2024i5d10.1057_s41291-024-00281-6.html
   My bibliography  Save this article

Digital transformation and digital dynamic capabilities improvement in low-medium technology sector: evidence from Thai family firms

Author

Listed:
  • Pietro Borsano

    (Chulalongkorn University)

  • Veronica Marozzo

    (Università degli Studi di Messina)

  • Marco Bonaglia

    (Chongqing University)

  • Alberto Minin

    (Scuola Superiore Sant’Anna)

  • Antonio Crupi

    (Università degli Studi di Messina)

Abstract

With the digital technologies diffusion, low-medium technology firms have been pushed to advance their dynamic capabilities. Through an exploratory multiple-case study, we analyze four Thai family firms assessing their preparedness in pursuing a digital transformation journey and their ability to improve dynamic capabilities. The study shows that LMT firms are in the early stage of their digital transformation, which is led by being part of a global value chain, serving exigent consumers, and imitating startups. Thai firms revitalize business models, while optimizing operations. They build dynamic capabilities through the help of third-party providers prioritizing social media marketing and digital marketing, with a general awareness of environmental, societal, and governance trends. Overall, family firms are still reluctant to pursue strategic agility and rapid prototyping. Thus, in the absence of an innovation ecosystem supporting family firms, it is harder to augment their absorptive capacity and redesign the internal structure of the organization.

Suggested Citation

  • Pietro Borsano & Veronica Marozzo & Marco Bonaglia & Alberto Minin & Antonio Crupi, 2024. "Digital transformation and digital dynamic capabilities improvement in low-medium technology sector: evidence from Thai family firms," Asian Business & Management, Palgrave Macmillan, vol. 23(5), pages 683-712, November.
    • Handle: RePEc:pal:abaman:v:23:y:2024:i:5:d:10.1057_s41291-024-00281-6
    DOI: 10.1057/s41291-024-00281-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41291-024-00281-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41291-024-00281-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:abaman:v:23:y:2024:i:5:d:10.1057_s41291-024-00281-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.