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Toma de Decisiones Estratégicas en Entornos Inciertos || Strategic Decision-Making in Uncertain Environments

Author

Listed:
  • Blanco-Mesa, Fabio

    (Facultad de Ciencias Económicas y Administrativas, Escuela de Administración de Empresas Universidad Pedagógica y Tecnológica de Colombia, Tunja (Colombia))

  • León-Castro, Ernesto

    (Facultad de Ciencias Económicas y Administrativas - Universidad Católica de la Santísima Concepción, Concepción (Chile))

  • Acosta-Sandoval, Alejandra

    (Facultad Sede Duitama - Universidad Pedagógica y Tecnológica de Colombia, Duitama (Colombia))

Abstract

El proceso de toma de decisiones tiene una incidencia relevante en los resultados de las empresas, lo que ha llevado a desarrollar novedosos métodos que permitan evaluar bajo condiciones no controlables elementos subjetivos y racionales. En ese sentido, el objetivo principal de este trabajo estudia los operadores de agregación en la toma de decisiones en entornos inciertos. Se presentan dos metodologías que permiten agregar información, que se llaman operadores OWA y BON-OWA. La aplicación de estos operadores se realiza en la selección de lanzamiento de nuevos productos. La principal ventaja de estos operadores es que permiten capturar la actitud del decisor y la comparación e interrelación continua de la información. Así, se destaca el análisis holístico que ofrecen estos métodos sobre la toma de decisiones en incertidumbre, que permite integrar conceptos de la teoría administrativa y la teoría de la agregación en un caso aplicado, visualizando como la inclusión de la información genera cambios dentro de los rankings de selección de alternativas

Suggested Citation

  • Blanco-Mesa, Fabio & León-Castro, Ernesto & Acosta-Sandoval, Alejandra, 2020. "Toma de Decisiones Estratégicas en Entornos Inciertos || Strategic Decision-Making in Uncertain Environments," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 30(1), pages 79-96, December.
    • Handle: RePEc:pab:rmcpee:v:30:y:2020:i:1:p:79-96
    DOI: 10.46661/revmetodoscuanteconempresa.3845
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    toma de decisiones; incertidumbre; operadores de agregación.;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C43 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Index Numbers and Aggregation
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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