Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas
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- repec:dar:wpaper:35832 is not listed on IDEAS
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Keywords
marketing effectiveness; performance; financial indicators; non-financial indicators; engineering; efectividad del marketing; desempeño; indicadores financieros; indicadores no financieros; ingeniería;All these keywords.
JEL classification:
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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