IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiy2021i1p530-534.html
   My bibliography  Save this article

Social Media and Public Universities. Theoretical Aspects

Author

Listed:
  • Alexandru Grigoras

    (“Alexandru Ioan Cuza†University of Iasi)

Abstract

The massive and dizzying irruption of Information and Communication Technologies that we are currently witnessing has substantially transformed the way in which people learn, teach, communicate, work, and, basically, how they live. It has affected nearly every fact of life, including the educational process. The universities, both public and private, have begun to increasingly rely on the Internet, and especially on social media, to reach out and get closer to students. As a result, social media marketing has received increased attention in marketing for higher education. This paper aims at clarifying some of the concepts of marketing communication in public universities and set the theoretical background for future research.

Suggested Citation

  • Alexandru Grigoras, 2021. "Social Media and Public Universities. Theoretical Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 530-534, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:530-534
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/12.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jane Hemsley-Brown, 2011. "Market heal thyself: the challenges of a free market in higher education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 21(2), pages 115-132, September.
    2. Adam Peruta & Alison B. Shields, 2018. "Marketing your university on social media: a content analysis of Facebook post types and formats," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(2), pages 175-191, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nadia Wasta Utami & Rizqi Anfanni Fahmi & Narayana Mahendra Prastya, 2024. "Social Media Marketing at Islamic Higher Education: Reactions, Posts, and Brand Post Contents," Studies in Media and Communication, Redfame publishing, vol. 12(2), pages 227-240, June.
    2. Nasreen Nawaz, 2021. "Efficiency on the dynamic adjustment path in a financial market," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 45(1), pages 49-74, January.
    3. Päivikki Kuoppakangas & Kati Suomi & Paul Clark & Chris Chapleo & Jari Stenvall, 2020. "Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 92-105, May.
    4. Omar SALEM, 2020. "Social Media Marketing In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 23, pages 191-196, August.
    5. Thayse Schneider Silva & Marcelo Gattermann Perin & Rafael Luis Wagner & Kenny Basso, 2019. "The influence of advertisement repetition on price image in the context of higher education services," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(4), pages 342-352, August.
    6. Päivikki Kuoppakangas & Kati Suomi & Jari Stenvall & Elias Pekkola & Jussi Kivistö & Tomi Kallio, 2019. "Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 147-171, December.
    7. Monika Szyda, 2022. "Marketing Communication of a Public University," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 408-419.
    8. Marwa Ulfa & Farida Hariyati & Deni Adha Akbari, 2023. "Social Media Rebranding Strategies for Expanding Audience Reach on Higher Education Institution Promotions and Admissions," Technium Social Sciences Journal, Technium Science, vol. 42(1), pages 76-85, April.
    9. Petra Biberhofer, 2019. "The economization of education and the implications of the quasi-commodification of knowledge on higher education for sustainable development," SRE-Disc sre-disc-2019_01, Institute for Multilevel Governance and Development, Department of Socioeconomics, Vienna University of Economics and Business.
    10. Alexandru GrigoraÈ™, 2020. "Using Social Media in Public Universities. A Research on the University of Bucharest, Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 644-650, August.
    11. Ahmed, Muhammad Ashfaq & Nawaz, Nasreen, 2023. "Adam Smith's Perfectly Competitive Market is Not Pareto Efficient: A Dynamic Perspective," MPRA Paper 118362, University Library of Munich, Germany.

    More about this item

    Keywords

    higher education; Romania; social media; literature review; public universities;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:530-534. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.