Marketing Communication of a Public University
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References listed on IDEAS
- Shankar, Venkatesh & Grewal, Dhruv & Sunder, Sarang & Fossen, Beth & Peters, Kay & Agarwal, Amit, 2022. "Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches," International Journal of Research in Marketing, Elsevier, vol. 39(2), pages 541-565.
- Adam Peruta & Alison B. Shields, 2018. "Marketing your university on social media: a content analysis of Facebook post types and formats," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(2), pages 175-191, July.
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More about this item
Keywords
Marketing communication; university; public university; university marketing.;All these keywords.
JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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