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The Romanian Banking System –Key Dimensions and Visibility of CSR Practices

Author

Listed:
  • Andreea-Daniela Moraru

    (Ovidius University of Constanta)

  • Silvia Ghita-Mitrescu

    (Ovidius University of Constanta)

Abstract

The concept of corporate social responsibility has received broad attention from both academics and business sector during the past decades. The field has grown and so have the theories and specific terminologies on CSR. Moreover, the approaches on CSR cover several perspectives such as, but not limited to marketing, public relations, stakeholder relation, strategy, or impact on financial performance. The concept has also permeated different economic sectors. Without receiving as much attention as other sectors, the research results on CSR in the banking system revealed interesting findings. In this paper, we aimed at briefly reviewing the evolution of CSR and its application in the banking system, with a particular focus on the case of Romania. Subsequently, we conducted a concise analysis of the evolution of the banking system in Romania, and examined the CSR practices of the first three banks, ranked according to the value of assets and market share.

Suggested Citation

  • Andreea-Daniela Moraru & Silvia Ghita-Mitrescu, 2016. "The Romanian Banking System –Key Dimensions and Visibility of CSR Practices," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 559-564, February.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:559-564
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    References listed on IDEAS

    as
    1. Khurshid Djalilov & Jens Hoelscher, 2016. "Antecedents of corporate social responsibility in the banks of Central-Eastern Europe and in the countries of the former Soviet union," BAFES Working Papers BAFES05, Department of Accounting, Finance & Economic, Bournemouth University.
    2. Lentner, Csaba & Szegedi, Krisztina & Tatay, Tibor, 2015. "Corporate Social Responsibility in the Banking Sector," Public Finance Quarterly, Corvinus University of Budapest, vol. 60(1), pages 95-103.
    3. Andrea Pérez & Patricia Martínez & Ignacio Rodríguez del Bosque, 2013. "The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry," Service Business, Springer;Pan-Pacific Business Association, vol. 7(3), pages 459-481, September.
    4. Rodica Milena Zaharia & Dainora Grundey, 2011. "Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 195-206, February.
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    More about this item

    Keywords

    corporate social responsibility; banks; impact; visibility; reporting;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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