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Corporate social responsibility and labour agency: the case of Nike in Pakistan

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  • Peter Lund-Thomsen
  • Neil M. Coe

Abstract

This article examines the circumstances under which corporate social responsibility (CSR) initiatives facilitate and/or constrain labour agency in global production networks (GPNs). Using a case study of Nike’s CSR approach in the football manufacturing industry of Pakistan, we explore the extent to which the measures advocated in a new, emerging policy paradigm on CSR in GPNs enabled labour agency at Nike’s main football supplier factory in Pakistan. We argue that while such CSR policies can create enhanced space for labour agency, that potential agency is also shaped (i) by wider economic forces within the global economy and (ii) relationships with local/national actors and regulatory frameworks. Understanding the intersection of these dimensions becomes vital to interpreting the potential for, and activation of, labour agency within CSR-influenced GPNs.

Suggested Citation

  • Peter Lund-Thomsen & Neil M. Coe, 2015. "Corporate social responsibility and labour agency: the case of Nike in Pakistan," Journal of Economic Geography, Oxford University Press, vol. 15(2), pages 275-296.
    • Handle: RePEc:oup:jecgeo:v:15:y:2015:i:2:p:275-296.
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    File URL: http://hdl.handle.net/10.1093/jeg/lbt041
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    Cited by:

    1. Dimitropoulos, Panagiotis & Koronios, Konstantinos & Sakka, Georgia, 2023. "International business sustainability and global value chains: Synthesis, framework and research agenda," Journal of International Management, Elsevier, vol. 29(5).
    2. Peter Lund-Thomsen, 2020. "Corporate social responsibility: A supplier-centered perspective," Environment and Planning A, , vol. 52(8), pages 1700-1709, November.
    3. Sarah Castaldi & Miriam M. Wilhelm & Sjoerd Beugelsdijk & Taco Vaart, 2023. "Extending Social Sustainability to Suppliers: The Role of GVC Governance Strategies and Supplier Country Institutions," Journal of Business Ethics, Springer, vol. 183(1), pages 123-146, February.
    4. Søren Jeppesen & Andries Bezuidenhout, 2024. "The Nexus Between Sources of Workers’ Power in the Garment Manufacturing Industries of Lesotho and Eswatini," Journal of Business Ethics, Springer, vol. 195(2), pages 283-298, November.
    5. Eleanor Tighe, 2016. "Voluntary governance in clothing production networks: Management perspectives on multi-stakeholder initiatives in Dhaka," Environment and Planning A, , vol. 48(12), pages 2504-2524, December.
    6. Elisa GIULIANI, 2020. "Putting human rights into regional growth agendas: Where we stand and where we ought to go," Papers in Evolutionary Economic Geography (PEEG) 2042, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Sep 2020.
    7. Valentina Marano & Miriam Wilhelm & Tatiana Kostova & Jonathan Doh & Sjoerd Beugelsdijk, 2024. "Multinational firms and sustainability in global supply chains: scope and boundaries of responsibility," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(4), pages 413-428, June.
    8. Judith Christina Stroehle, 2017. "The enforcement of diverse labour standards through private governance," Transfer: European Review of Labour and Research, , vol. 23(4), pages 475-493, November.
    9. Liena Kano & Eric W. K. Tsang & Henry Wai-chung Yeung, 2020. "Global value chains: A review of the multi-disciplinary literature," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 577-622, June.
    10. Muhammad Ibrahim Abdullah & Samra Ashraf & Muddassar Sarfraz, 2017. "The Organizational Identification Perspective of CSR on Creative Performance: The Moderating Role of Creative Self-Efficacy," Sustainability, MDPI, vol. 9(11), pages 1-21, November.
    11. Anjum Fayyaz & Peter Lund-Thomsen & Adam Lindgreen, 2017. "Industrial Clusters and CSR in Developing Countries: The Role of International Donor Funding," Journal of Business Ethics, Springer, vol. 146(3), pages 619-637, December.
    12. Céline Louche & Lotte Staelens & Marijke D’Haese, 2020. "When Workplace Unionism in Global Value Chains Does Not Function Well: Exploring the Impediments," Journal of Business Ethics, Springer, vol. 162(2), pages 379-398, March.
    13. Jean‐Christophe Graz & Jimena Sobrino Piazza & André Walter, 2022. "Labour Standards in Global Production Networks: Assessing Transnational Private Regulation and Workers’ Capacity to Act," Development and Change, International Institute of Social Studies, vol. 53(4), pages 912-937, July.
    14. Michele Ford & Michael Gillan & Kristy Ward, 2023. "Beyond the brands: COVID‐19, supply chain governance, and the state–labor nexus," Industrial Relations: A Journal of Economy and Society, Wiley Blackwell, vol. 62(2), pages 172-188, April.
    15. Ghori, Shakil & Lund-Thomsen, Peter & Gallemore, Caleb & Singh, Sukhpal & Riisgaard, Lone, 2022. "Compliance and cooperation in global value chains: The effects of the better cotton initiative in Pakistan and India," Ecological Economics, Elsevier, vol. 193(C).
    16. Enrico Fontana & Niklas Egels-Zandén, 2019. "Non Sibi, Sed Omnibus: Influence of Supplier Collective Behaviour on Corporate Social Responsibility in the Bangladeshi Apparel Supply Chain," Journal of Business Ethics, Springer, vol. 159(4), pages 1047-1064, November.

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