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Joint Decisions in Home Purchasing: A Muddling-Through Process

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  • Park, C Whan

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  • Park, C Whan, 1982. "Joint Decisions in Home Purchasing: A Muddling-Through Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 151-162, September.
    • Handle: RePEc:oup:jconrs:v:9:y:1982:i:2:p:151-62
    DOI: 10.1086/208908
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    Cited by:

    1. Danielle J Brick & Gràinne M Fitzsimons & Tanya L Chartrand & Gavan J Fitzsimons & Gita JoharEditor & Sharon ShavittAssociate Editor, 2018. "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 991-1014.
    2. Wilken, Robert & Stimmer, Elena & Bürgin, David, 2022. "Should retailers encourage couples to shop together?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    3. Shivendra Singh & Atul Dhyani, 2017. "Spousal Attitude Towards Exerting Conflict Resolution Strategies in Decision Making," Paradigm, , vol. 21(1), pages 75-90, June.
    4. Ximena Garcia-Rada & Lalin Anik & Dan Ariely, 2019. "Consuming together (versus separately) makes the heart grow fonder," Marketing Letters, Springer, vol. 30(1), pages 27-43, March.
    5. Kim, Chankon & Lee, Hanjoon, 1996. "A taxonomy of couples based on influence strategies: The case of home purchase," Journal of Business Research, Elsevier, vol. 36(2), pages 157-168, June.
    6. Krishna Das Gupta, 2010. "Dynamics of Marital Roles in Consumer Decision Making: A Study of Indian Households," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 35(2), pages 209-225, May.
    7. Hausman, Angela, 2012. "Hedonistic rationality: Healthy food consumption choice using muddling-through," Journal of Business Research, Elsevier, vol. 65(6), pages 794-801.

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