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The Effect of Promotional Techniques on Purchase of Preventive Dental Care

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  • Gelb, Betsy D
  • Gilly, Mary C

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Suggested Citation

  • Gelb, Betsy D & Gilly, Mary C, 1979. "The Effect of Promotional Techniques on Purchase of Preventive Dental Care," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(3), pages 305-308, December.
    • Handle: RePEc:oup:jconrs:v:6:y:1979:i:3:p:305-08
    DOI: 10.1086/208771
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    Cited by:

    1. Rebecca Pera & Giampaolo Viglia, 2017. "Can snacking be healthy? A comparison between coeliacs and health conscious food consumers," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 79-99.
    2. Singh, Jagdip & Cuttler, Leona & Silvers, J. B., 2004. "Toward understanding consumers' role in medical decisions for emerging treatments: Issues, framework and hypotheses," Journal of Business Research, Elsevier, vol. 57(9), pages 1054-1065, September.

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