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Power Distance Belief, Power, and Charitable Giving

Author

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  • Dahee Han
  • Ashok K. Lalwani
  • Adam Duhachek

Abstract

Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-PDB contexts, however, people high (vs. low) in psychological power tend to be more other-focused (vs. self-focused), and this leads them to be more charitable. The authors also explore several boundary conditions for these relationships and conclude with the implications of these findings.

Suggested Citation

  • Dahee Han & Ashok K. Lalwani & Adam Duhachek, 2017. "Power Distance Belief, Power, and Charitable Giving," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 182-195.
    • Handle: RePEc:oup:jconrs:v:44:y:2017:i:1:p:182-195.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucw084
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    Citations

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    Cited by:

    1. Wang, Jessie J. & Lalwani, Ashok K., 2019. "The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 580-596.
    2. Jain, Shalini Sarin & Jain, Shailendra Pratap, 2018. "Power distance belief and preference for transparency," Journal of Business Research, Elsevier, vol. 89(C), pages 135-142.
    3. Chenfeng Yan & Quan Chen & Xinyue Zhou & Xin Dai & Zhilin Yang, 2024. "When the Automated fire Backfires: The Adoption of Algorithm-based HR Decision-making Could Induce Consumer’s Unfavorable Ethicality Inferences of the Company," Journal of Business Ethics, Springer, vol. 190(4), pages 841-859, April.
    4. Palmeira, Mauricio & Hartmann, Nathaniel N. & Chan, Eugene & Sekar, Samuel B., 2023. "Don’t blame the powerless: The impact of hierarchy on reactions to responses to ethical scandals," Journal of Business Research, Elsevier, vol. 165(C).
    5. Wang, Jessie J. & Torelli, Carlos J. & Lalwani, Ashok K., 2020. "The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands," Journal of Business Research, Elsevier, vol. 107(C), pages 1-12.
    6. Park, Sehoon & Kim, Chaeyeong & Park, Jane, 2023. "How power distance belief, self-construal, and relationship norms impact conspicuous consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    7. Shavitt, Sharon & Barnes, Aaron J., 2020. "Culture and the Consumer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 40-54.
    8. Wang, Jessie J. & Lalwani, Ashok K. & DelVecchio, Devon, 2022. "The Impact of Power Distance Belief on Consumers' Brand Preferences," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 804-823.
    9. Wu, Xiaolong & Li, Shuhua & Guo, Yonglin & Fang, Shujie, 2024. "Human or AI robot? Who is fairer on the service organizational frontline," Journal of Business Research, Elsevier, vol. 181(C).
    10. Khalil, Mary & Khan, Saira & Septianto, Felix, 2020. "Effects of power and implicit theories on donation," Australasian marketing journal, Elsevier, vol. 28(3), pages 98-107.
    11. Qin, Yao & Wang, Xuehua, 2023. "Power distance belief and the desire for uniqueness," Journal of Business Research, Elsevier, vol. 160(C).
    12. van Esch, Patrick & Cui, Yuanyuan (Gina) & Sledge, April & Das, Gopal & Pala, Erol, 2023. "Preference for partner or servant brand roles depends on consumers’ power distance belief," Journal of Business Research, Elsevier, vol. 162(C).
    13. Shahid, Shadma & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh, 2024. "Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    14. Li Yan & Hean Tat Keh & Xiaoyu Wang, 2021. "Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief," Journal of Business Ethics, Springer, vol. 169(3), pages 499-516, March.
    15. Yufei Zhang & Thomas E. DeCarlo & Andrew S. Manikas & Abhi Bhattacharya, 2023. "To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 444-462, March.
    16. Sagarika Irangani & Zhiqiang Liu & Weedige Sampath Sanjeewa, 2019. "How a leader’s status distance stimulates employee job performance:The moderating effect of employee loyalty and task interdependence," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(6), pages 116-128, October.
    17. Sheng Bi & Jun Pang & Huan Chen & Andrew Perkins, 2024. "When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 998-1017, July.
    18. Xiaoming Fan, 2024. "The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products," Italian Journal of Marketing, Springer, vol. 2024(3), pages 267-285, September.
    19. Zhu, Huawei & Wong, Nancy & Huang, Minxue, 2019. "Does relationship matter? How social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions," Journal of Business Research, Elsevier, vol. 95(C), pages 62-70.
    20. Hyunseok Song & Kevin K. Byon, 2021. "Moderating Effect of the Power–Distance Belief on the Relationship between Employees’ Service Failures and Customers’ Behavioral Outcomes in the Sport Service Industry," IJERPH, MDPI, vol. 18(5), pages 1-16, March.
    21. Julian Friedland & Kyle Emich & Benjamin M Cole, 2020. "Uncovering the moral heuristics of altruism: A philosophical scale," PLOS ONE, Public Library of Science, vol. 15(3), pages 1-26, March.
    22. Huachao Gao & Yinlong Zhang, 2022. "How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 822-840, July.
    23. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen & Sabri, Mohamad Fazli & Kamal Basha, Norazlyn, 2021. "Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    24. Choi, Woo Jin & Park, JaeHong & Yoon, Ho-Jung, 2018. "Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers' gift preferences," Journal of Business Research, Elsevier, vol. 91(C), pages 1-7.

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