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Debiasing Insights from Process Tests

Author

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  • Barbara E. Kahn
  • Mary Frances Luce
  • Stephen M. Nowlis

Abstract

Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by directly altering the decision maker's conscious processes, while other biases can be corrected more indirectly by altering the decision environment. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Barbara E. Kahn & Mary Frances Luce & Stephen M. Nowlis, 2006. "Debiasing Insights from Process Tests," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 131-138, June.
    • Handle: RePEc:oup:jconrs:v:33:y:2006:i:1:p:131-138
    DOI: 10.1086/500492
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    Cited by:

    1. Atasoy, Özgün & Trudel, Remi & Noseworthy, Theodore J. & Kaufmann, Patrick J., 2022. "Tangibility bias in investment risk judgments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 171(C).
    2. Stephan Tontrup & Christopher Jon Sprigman, 2022. "Self‐nudging contracts and the positive effects of autonomy—Analyzing the prospect of behavioral self‐management," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 19(3), pages 594-676, September.
    3. Graf, Lorenz & König, Andreas & Enders, Albrecht & Hungenberg, Harald, 2012. "Debiasing competitive irrationality: How managers can be prevented from trading off absolute for relative profit," European Management Journal, Elsevier, vol. 30(4), pages 386-403.

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