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Factors Affecting Cognitive Resistance to Advertising

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  • Wright, Peter

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Suggested Citation

  • Wright, Peter, 1975. "Factors Affecting Cognitive Resistance to Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 1-9, June.
    • Handle: RePEc:oup:jconrs:v:2:y:1975:i:1:p:1-9
    DOI: 10.1086/208610
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    Cited by:

    1. Prithwiraj Mukherjee & Souvik Dutta & Arnaud De Bruyn, 2022. "Did clickbait crack the code on virality?," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 482-502, May.
    2. Haris Krijestorac & Rajiv Garg & Vijay Mahajan, 2020. "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls," Information Systems Research, INFORMS, vol. 31(2), pages 449-472, June.
    3. Katarzyna Sanak-Kosmowska & Jan W. Wiktor, 2020. "Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    4. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.

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