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Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices

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  • Hamilton, Rebecca W

Abstract

Previous research has demonstrated that people's preferences for an alternative can be reliably influenced by the other alternatives with which it is considered. This article examines the role of context effects in interactive decision making. Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Experimental results show that people use context effects systematically when trying to influence others and, that under certain conditions, the perception of influence may enhance rather than decrease the effectiveness of this persuasion tactic. Copyright 2003 by the University of Chicago.

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  • Hamilton, Rebecca W, 2003. "Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 492-506, March.
    • Handle: RePEc:oup:jconrs:v:29:y:2003:i:4:p:492-506
    DOI: 10.1086/346245
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    Cited by:

    1. Clauzel, Amélie & Guichard, Nathalie & Riché, Caroline, 2019. "Dining alone or together? The effect of group size on the service customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 222-228.
    2. Han, Qi & Dellaert, Benedict G.C. & Raaij, W. Fred van & Timmermans, Harry J.P., 2014. "Publicly announced access recommendations and consumers' service time choices with uncertain congestion," Journal of choice modelling, Elsevier, vol. 10(C), pages 1-10.
    3. Thomas Vanoutrive & Ann Verhetsel (ed.), 2013. "Smart Transport Networks," Books, Edward Elgar Publishing, number 15483.
    4. Cathy Macharis & Peter Nijkamp, 2013. "Stakeholder bias in multi-actor multi-criteria transportation evaluation: issues and solutions," Chapters, in: Thomas Vanoutrive & Ann Verhetsel (ed.), Smart Transport Networks, chapter 12, pages 248-268, Edward Elgar Publishing.
    5. Wilfred Amaldoss & James R. Bettman & John W. Payne, 2008. "—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance," Marketing Science, INFORMS, vol. 27(5), pages 903-921, 09-10.
    6. Lanzi, Diego, 2011. "Frames as choice superstructures," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(2), pages 115-123, April.
    7. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
    8. Hsuan-Hsuan Ku & Chien-Chih Kuo & Wei-Luen Fang & Ya-Wen Yu, 2014. "The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation," Marketing Letters, Springer, vol. 25(1), pages 53-66, March.
    9. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 1-19, June.

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