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Does involvement moderate time-dependent biases in consumer multiattribute judgment?

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  • Mazursky, David
  • Ganzach, Yoav

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  • Mazursky, David & Ganzach, Yoav, 1998. "Does involvement moderate time-dependent biases in consumer multiattribute judgment?," Journal of Business Research, Elsevier, vol. 41(2), pages 95-103, February.
    • Handle: RePEc:eee:jbrese:v:41:y:1998:i:2:p:95-103
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    References listed on IDEAS

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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    2. Greenwald, Anthony G & Leavitt, Clark, 1984. "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 581-592, June.
    3. Ganzach, Yoav & Mazursky, David, 1995. "Time dependent biases in consumer multi-attribute judgment," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 331-349, July.
    4. Mazursky, David & Schul, Yaacov, 1988. "The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 24-36, June.
    5. Park, Jong-Won & Hastak, Manoj, 1994. "Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 534-547, December.
    6. Ganzach, Yoav & Krantz, David H., 1991. "The psychology of moderate prediction : II. Leniency and uncertainty," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(2), pages 169-192, April.
    7. Chattopadhyay, Amitava & Alba, Joseph W, 1988. "The Situational Importance of Recall and Inference in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 1-12, June.
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