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Ad Reactions over Time: Capturing Changes in the Real World

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  • Burke, Marian C
  • Edell, Julie A

Abstract

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Suggested Citation

  • Burke, Marian C & Edell, Julie A, 1986. "Ad Reactions over Time: Capturing Changes in the Real World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 114-118, June.
    • Handle: RePEc:oup:jconrs:v:13:y:1986:i:1:p:114-18
    DOI: 10.1086/209051
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    Cited by:

    1. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
    2. Muhammad Abdullah Khan & Usman Ghani & Sadia Aziz, 2019. "Impact of Islamic Religiosity on Consumers’ Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 11(1), pages 1-30, March.
    3. Izlem Gozukara & Osman Yildirim, 2015. "Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(3), pages 126-147, September.
    4. María del Mar García‐De los Salmones & Andrea Perez, 2018. "Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 194-208, March.
    5. Wisal Ahmed & Zahid Mahmood & Ayaz Ahmad, 2016. "Does Advertising Exposure Level Matter? Implications for Experimental Research in Advertising," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 8(2), pages 23-34, October.
    6. Naik, P. & Piersma, N., 2002. "Understanding the role of marketing communications in direct marketing," Econometric Institute Research Papers EI 2002-13, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.

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