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Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data

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  • Dillon, William R
  • Frederick, Donald G
  • Tangpanichdee, Vanchai

Abstract

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Suggested Citation

  • Dillon, William R & Frederick, Donald G & Tangpanichdee, Vanchai, 1985. "Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 47-63, June.
    • Handle: RePEc:oup:jconrs:v:12:y:1985:i:1:p:47-63
    DOI: 10.1086/209034
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    Cited by:

    1. Fowler, Kendra & Bridges, Eileen, 2010. "Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 492-500.
    2. Tammo Bijmolt & Michel Velden, 2012. "Multiattribute perceptual mapping with idiosyncratic brand and attribute sets," Marketing Letters, Springer, vol. 23(3), pages 585-601, September.
    3. Aron Culotta & Jennifer Cutler, 2016. "Mining Brand Perceptions from Twitter Social Networks," Marketing Science, INFORMS, vol. 35(3), pages 343-362, May.
    4. Melody Y. Kiang & Ajith Kumar, 2001. "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research, INFORMS, vol. 12(2), pages 177-194, June.
    5. Torres, A. & van de Velden, M., 2005. "Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data," Econometric Institute Research Papers EI 2005-14, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    6. van Herpen, Erica & Pennings, Joost M.E. & Meulenberg, Matthew T.G., 2003. "Consumers’ evaluations of socially responsible activities in retailing," Mansholt Working Papers 46730, Wageningen University, Mansholt Graduate School of Social Sciences.
    7. Nikos Kalogeras & Joost M.E. Pennings & Ivo. A. van der Lans & Philip Garcia & Gert van Dijk, 2009. "Understanding heterogeneous preferences of cooperative members," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 90-111.
    8. van Ittersum, Koert & Candel, Math J. J. M. & Meulenberg, Matthew T. G., 2003. "The influence of the image of a product's region of origin on product evaluation," Journal of Business Research, Elsevier, vol. 56(3), pages 215-226, March.
    9. Bijmolt, Tammo H. A., 2005. "Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations," DEE - Working Papers. Business Economics. WB wb050604, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    10. Torres, Anna & Bijmolt, Tammo H.A., 2009. "Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations," European Journal of Operational Research, Elsevier, vol. 195(2), pages 628-640, June.

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