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Strategic Opportunities For Development Of Manufacturing Industry In Brodsko Posavska County

Author

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  • Lena Duspara

    (College of Slavonski Brod)

Abstract

Global economic crisis affects the Croatian economy systematically since 2008. This is mostly reflected in the least developed regions in the Republic of Croatia, and one of them is Brodsko Posavska County (BPC), which has much worse indicators in relation to the national level. In 2013, the share that contributing BPC in relation to the overall level of the Republic of Croatia for the following indicators are: the number of enterprises 1.52%, the share in total employment is 1.8%, the share of total assets is 0.8%, the share of income makes 1.18%, net profit 0.96% etc. Strategy presents a series of competitive moves and business approaches that company uses to increase the level of business, ensure the desired market position, attract customers, compete successfully, and accomplished the desired objectives. Strategy of each company, same as the economy is the key to development and success. All weak indicators can be explained by poor and almost non-existent strategy for the development of county economy and stimulate entrepreneurial activity. Manufacturing industry historically has great significance for the BPC and has been a holder of the economy. However, badly managed privatization is almost destroyed many sectors. Because of this, it should develop a strategy to enable to existing enterprises enviable business results. The aim of this paper is to show status and basic financial indicators for the sectors which comprise more than 15 companies in the manufacturing in BPC, which are according to the CNAE 2007 (CNAE-National Classification of Economic Activities) Sector: C10 Manufacture of food products, C16- Manufacture of wood and of products of wood and cork, except furniture, C22- Manufacture of rubber and plastic, C25-production of fabricated metal products, except machinery and equipment. This paper will use the methods of analysis, induction, deduction, synthesis and comparison. As a result, based on research, it wants to find strategic opportunities that could improve the economy in BPC.

Suggested Citation

  • Lena Duspara, 2015. "Strategic Opportunities For Development Of Manufacturing Industry In Brodsko Posavska County," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 71-77.
    • Handle: RePEc:osi:eecytt:v:4:y:2015:p:71-77
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    References listed on IDEAS

    as
    1. Richard Zeckhauser (ed.), 1991. "Strategy and Choice," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262240335, April.
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