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Mechanisms For Managing Ambidexterity In Small And Medium-Sized Enterprises: Two Case Studies In The Dermocosmetics Sector

Author

Listed:
  • Hanane Bougadir

    (Cadi Ayyad University, SAEDD laboratory, Essaouira, Morocco)

  • Mustapha Zahir

    (Cadi Ayyad University, SAEDD laboratory, Essaouira, Morocco)

Abstract

Innovation is presented as the competitive weapon by which companies respond to the challenges of a dynamic environment. However, devising a strategy that balances the needs for short-term profitability and long-term survival becomes more complex when it comes to small and medium-sized businesses. Their limited resources, both in terms of human capital and financial means, hinder the development of organizational ambidexterity within these structures. The contribution of our qualitative study is manifested through the detection of the mechanisms enabling the SME to respond to the dual requirements of exploitation innovations and exploration innovations, particularly in a turbulent environment. We are therefore interested in the market of dermocosmetic products because it represents a young and growing market. The results obtained from the in-depth analysis of two cases, show that the simultaneous pursuit of these two imperatives is possible under certain conditions. We highlight three prerequisites: The necessity to rethink management and to conduct a new organizational and strategic adaptation process; The promotion of a culture and a social context stimulating ambidextrous behavior; Maintaining strong relationships with stakeholders.

Suggested Citation

  • Hanane Bougadir & Mustapha Zahir, 2023. "Mechanisms For Managing Ambidexterity In Small And Medium-Sized Enterprises: Two Case Studies In The Dermocosmetics Sector," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 8(1), pages 52-60, March.
  • Handle: RePEc:ora:jrojbe:v:8:y:2023:i:1:p:52-60
    DOI: http://doi.org/10.47535/1991ojbe164
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    References listed on IDEAS

    as
    1. Abebe, Michael A. & Angriawan, Arifin, 2014. "Organizational and competitive influences of exploration and exploitation activities in small firms," Journal of Business Research, Elsevier, vol. 67(3), pages 339-345.
    2. Elie Matta & Paul W. Beamish, 2008. "The accentuated CEO career horizon problem: evidence from international acquisitions," Post-Print hal-00486653, HAL.
    3. Elie Matta & Paul W. Beamish, 2008. "The accentuated CEO career horizon problem: evidence from international acquisitions," Strategic Management Journal, Wiley Blackwell, vol. 29(7), pages 683-700, July.
    4. Osiyevskyy, Oleksiy & Shirokova, Galina & Ritala, Paavo, 2020. "Exploration and exploitation in crisis environment: Implications for level and variability of firm performance," Journal of Business Research, Elsevier, vol. 114(C), pages 227-239.
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    More about this item

    Keywords

    Ambidexterity; Exploitation; Exploration; Adaptation; Innovation; SME;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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