How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury
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References listed on IDEAS
- Uche Okonkwo, 2007. "Luxury Fashion Branding," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59088-5, October.
- Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N., 2009. "A Holistic Approach Of Relationship Marketing In Launching Luxury New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 808-813, May.
- Jean-Noël Kapferer & Vincent Bastien, 2009. "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands," Post-Print hal-00786813, HAL.
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Cited by:
- Marina OCHKOVSKAYA, 2015. "Perception and Consumption of Global Luxury Brands in Russia and Romania: Comparative Cross-Cultural Aspects," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 3(2), pages 279-299, June.
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More about this item
Keywords
luxury consumer; consumer behavior; compromise; luxury products; luxury;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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