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A Holistic Approach Of Relationship Marketing In Launching Luxury New Products

Author

Listed:
  • Pop Nicolae Al.

    (Academia de Studii Economice Bucuresti, Facultatea de Administrarea Afacerilor (cu predare in limbi straine))

  • Fotea Ioan S.

    (Universitatea Emanuel din Oradea, Facultatea de Management)

  • Mihoc Florin

    (Universitatea Emanuel din Oradea, Facultatea de Management)

  • Pop Liviu N.

    (Academia de Studii Economice Bucuresti, Facultatea de Administrarea Afacerilor (cu predare in limbi straine))

Abstract

On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes. Holistic orientation of the contemporary marketing is imposed by the new dimensions the

Suggested Citation

  • Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N., 2009. "A Holistic Approach Of Relationship Marketing In Launching Luxury New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 808-813, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:808-813
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/163.pdf
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    Cited by:

    1. Ciornea Raluca & Pop Marius Dorel & Bacila Mihai Florin & Drule Alexandra Maria, 2012. "How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1127-1133, July.

    More about this item

    Keywords

    relationship marketing; holistic marketing; luxury marketing; residential complex; research on perception of luxury;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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