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Strategic Perspective of Corporate Social Responsibility

Author

Listed:
  • Irena Slavova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

Corporate Social Responsibility (CSR) is a major concern for companies, policy makers and researchers. In recent years scientists and managers have devoted greater attention to the strategic implications of corporate social responsibility.This article discusses the variety of perspectives related to the strategic implications of CSR. The aim of the study is – based on theoretical approaches, well-known and widely used in CSR-related academic literature – to trace the development of CSR strategy and to reveal its practical application. The main components of CSR strategy, the social responsibility context in corporate strategy and company long-term development are clarified in Zagorka AD case study

Suggested Citation

  • Irena Slavova, 2013. "Strategic Perspective of Corporate Social Responsibility," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 90-105, September.
    • Handle: RePEc:nwe:eajour:y:2013:i:3:p:90-105
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    File URL: http://www.unwe.bg/uploads/Alternatives/A09-03.2013.pdf
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    References listed on IDEAS

    as
    1. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    2. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    3. Adaeze Okoye, 2009. "Theorising Corporate Social Responsibility as an Essentially Contested Concept: Is a Definition Necessary?," Journal of Business Ethics, Springer, vol. 89(4), pages 613-627, November.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Mohamed M. Ibrahim & Mohamed M. El Frargy & Khaled Hussainey, 2021. "The Impact of Corporate Social Responsibility as a Marketing Investment on Firms’ Performance: A Risk-Oriented Approach," JRFM, MDPI, vol. 14(11), pages 1-17, October.
    2. Zuzana Kreckova, 2016. "Shared Value Projects Attractiveness for Corporations in Industrial Comparison," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 331-340, September.

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    More about this item

    Keywords

    corporate social responsibility; strategic implications; stakeholder theory; CSR strategy;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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