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Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions

Author

Listed:
  • Oana ȚUGULEA

    (Alexandru Ioan Cuza University of Iasi)

  • Andreia Gabriela ANDREI

    (Alexandru Ioan Cuza University of Iasi)

  • Claudia STOIAN BOBÂLCĂ

    (Alexandru Ioan Cuza University of Iasi)

  • Adriana MANOLICĂ

    (Alexandru Ioan Cuza University of Iasi)

Abstract

Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically examined with 817 Romanian student participants. Detailed approach and methodology, as well as the results obtained, research conclusions, limitations, and implications, are presented. The study advances an instrument which reveals new dimensions of establishing credibility although most aspects were found to be similar to results previously presented in other studies. The proposed instrument offers a new multidimensional measurement and knowledge resources for business committed to using Internet advantages, and it might be viewed as a strategic tool which enables e-shops owners to strengthen their market presence, e-sales and customer base through an adequate management of the knowledge regarding online credibility.

Suggested Citation

  • Oana ȚUGULEA & Andreia Gabriela ANDREI & Claudia STOIAN BOBÂLCĂ & Adriana MANOLICĂ, 2017. "Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(4), pages 641-661, December.
  • Handle: RePEc:nup:jrmdke:v:5:y:2017:i:4:641-661
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    References listed on IDEAS

    as
    1. Traci Hong, 2006. "The influence of structural and message features on Web site credibility," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 57(1), pages 114-127, January.
    2. Andrei, Andreia Gabriela & Adriana, Zait, 2014. "Branding insights: an interdisciplinary journey from perception to action," MPRA Paper 61114, University Library of Munich, Germany.
    3. Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014. "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
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