Brand Loyalty – A Determinant Of Brand Equity
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- repec:jes:wpaper:y:2013:v:5:p:626-644 is not listed on IDEAS
- Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014. "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
- Oana Tugulea & Claudia Bobalca & Camelia Soponaru, 2013. "City Brand Personality – An International Concept With Regional Appliance In The Tourism Development Strategy," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 5(4), pages 626-644, December.
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Cited by:
- Oana Tugulea & Claudia Stoian (Bobalca), 2017. "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 869-876, July.
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Keywords
brand equity; brand loyalty; brand value; brand awareness; brand associations;All these keywords.
JEL classification:
- M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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